We haven’t had a major brand launch a new skincare line recently have we? Many of the new releases we’ve been getting are reformulations of existing products or additions to an existing range. So, learning of a brand new addition to the Shiseido skincare stable about 2 months ago was very exciting.
The new range is Ibuki and you will be seeing it roll out at Shiseido counters starting from about now or early September 2013. I believe this is a worldwide launch date, which puts us in Malaysia up there with the rest of the world! We are getting with it, peeps! 😀
Ibuki will replace The Skincare which you may be familiar with under Shiseido’s skincare range. This new range is targeted at the men and women of the new millenia – working long hours, leading fantastic and hectic lifestyles, battling city pollution and free radicals, staying up date chatting on whatsapp and scanning Instagram feeds… oh wait. That’s just me I think hehe… 😉
Ibuki intends to address these stresses on the skin and help build the skin’s resistance to UV rays, dryness, pollution and strengthen it from inside out, making skin stronger, so your skin looks better and is ready for anything. This is done using something called a “Shape Memorizing Cell Technology™ which works to return cells to their ideal condition by plumping them up and restoring skin moisture. Basically, it rehydrates dehydrated cells, much like how you rehydrate your dried shiitake mushrooms before cooking. Erm… yes. Very culinary and very scientific! Here’s a quick run down of the products – only 7 for now.