Earth Day 2019 has come and gone, and along with it, pledges of going green, separating and recycling waste, reducing the use of single-use plastics… often, platitudes.
There was a time when I’d mark these sort of ‘days’ and make these ‘pledges’, but no longer. I am honest with myself, and I will do what I can in my own little ways but I am not a green or eco warrior – not yet. Maybe never, because I’m honest and I will admit this to myself and to you. We all do what we can without ramming it down the throats of others.
However, I was at the launch of L’Occitane Malaysia’s Big Little Things recycling campaign, and I liked what I saw. I liked it enough that I’d tell you about it, because they appear to me to be more focused, more genuine, and more invested in the recycling cause for the reasons I’ll share below 🙂
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