I had a little food for thought recently, about being loyal to a product despite its increasing price. It made me think about how much I’m willing to pay for skincare, in relation to how often and how much I use of it.
I was asked if I was going to try the new iteration of the Shiseido Perfect UV sunscreen. (If you’re new here, you may not be aware of how many bottles of the original Shiseido Perfect UV sunscreen I’ve made people buy over the years! The answer is MANY! LOL!)
When I first introduced the Shiseido Perfect UV sunscren as my go-to sunscreen in the past, it was the perfect sunscreen. The consistency was just right, the formula was the perfect blend of physical and chemical blockers, and it protected my skin very well.
But 2 things made me stop using it. First, they changed the formula, and the new one (then, called Multi-Defense) sucked.
Second, the price kept going up, and my use of sunscreen increased due to my daily activities. I eventually stopped being loyal to the product, and looked for alternatives.
So, when I was asked recently if I might try and review the new Shiseido Perfect UV Protector with Wet Force x Heat Force, I knew what my answer would be.
It was a firm No.
It’s not that I held any grudges against the product. Why should I? 😛
If I were given the opportunity, I won’t say no to trying it. The inherent beauty guinea pig in me would not allow me to say no.
But I had a more practical reason in mind. I did not want to buy a product that was quite costly, that I would use up in less than a month. At my current rate, 50ml of sunscreen would last me just about 3 weeks, maximum.
The new sunscreen retails at RM180 for 50ml. I use a very generous amount on a daily basis, and now that I’m outdoors more often, I reapply my sunscreen up to twice a day.
It did not make fiscal sense to spend so much on a sunscreen, when I could easily get more affordable alternatives that are just as effective, at the pharmacy.
I presently use a mixture of Shiseido Anessa and Allie, both available at the pharmacy, and both of which come in larger bottles and tubes for about half the cost of the Shiseido UV Protector.
This made me realize that while I don’t balk at paying for pricey skincare, and am fairly loyal to brands and products I enjoy using, I will balk if it doesn’t make economic sense, and if I can find alternatives that are as effective.
Another example I can think of, is Vitamin C serum.
I have enjoyed using the Omorovicza Daily Vitamin C serum, and the Sunday Riley CEO 15% Vitamin C Brightening serum. Both of these are quite pricey items, but effective and comfortable on skin.
Yet, I balk at buying them too often, or in being too dependent on them. Instead, my affordable alternative is the Timeless 20% Vitamin C + E Ferulic Acid Serum, that is as effective if not more so, and costs about half the price.
Being conscious about the price I pay for the quantity and value I get out of a skincare product allows me to be more generous with its use. This directly relates to how effective it will be, for if you don’t use enough product each time, you won’t reap the results.
I do still buy expensive skincare to try now and then, or fall into the trap of trying something new and trendy. But when it comes to long-term use, the price matters to me, and if a more affordable alternative comes my way that performs just as well, if not better, I won’t hesitate to drop the more expensive option.
It just makes sense. Doesn’t it? 🙂
Have you forsaken a product you love because of the price?
Sometimes, as with sunscreen, I make a conscious effort to look for an affordable alternative, as I use so much of it. It helped of course, that the last version of the Shiseido sunscreen sucked so badly that I was happy to drop it like a hot potato! LOL! 😛
Paris B
Evie says
I always look for cheaper alternatives. I used to buy expensive Vitamin C serums until I made my own (thanks to the YouTube video and blog post of a chemist who calls herself Lab Muffin). I also used to buy expensive face and body oils and scrubs until … I found the YouTube videos of Fairyland Cottage, the channel of an Irish nurse who provides recipes for mixing your own oils, making your own scrubs, etc. After making my own products from scratch, I cannot go back to buying the serums and oils I used to buy. I still splurge on certain items I can’t make myself – retinol serum, face moisturizer.
jue says
It’s 180 now? I changed when they change the formula. It was just too icky and move to your new recommendation.
I feel like 180 is pushing into the region of foundation price already.
Lezel says
Lol, “A firm NO”! When Shiseido had the 9/9 deal of 9% + 9% off on Lazada, I was 100% tempted. But came 12am and they only had 1 bottle on sale. And of course it sold out. It was just so damn ridiculous. I remember paying RM140 for my first bottle of Perfect UV and when Sephora had their Beauty Pass sale, I would buy 3 bottles 1 shot! Then the price went up to 148, then 160, then 170 for Hydrofresh and then I stopped. How high is it suppose to go? at RM140 it was already a stretch but damn it was soooo good! I even convinced friends who don’t use SPF to buy it and they continued to support the brand until the previous formula change, then everybody hated it and now, no one wants to touch it because of the price. I have since moved on to Allie and Anessa, thanks to you, and I’m continually discovering new brands and formulas that deliver on price, texture and protection. A recent fave is the La Roche Posay Anthelios Ultra SPF50 and I think this one is going to be my top favourite SPF discovery for the year.
Hanna says
RM140 then? I remember paying rm165 for my last bottle and it dried up my skin! Now that it’s rm180, lagilah I stay away from it lol~ Im so glad that my current fave sunscreen is the super affordable yet effective Biore UV Perfect Protect Milk Moisture; easily available and costs only between rm15-rm19.
Lezel says
Ya the 165 one is the one that went south. Unfortunately for them. Although, after having read some reviews, it seems the formula in Europe and America is different to the one we get here and in bigger bottle too. So I dunno!!! I’m glad you found a good alternative. I used to love using Biore UV in the pink bottle for under makeup and the blue bottle for day to day. But now my top choice is La Roche Posay Anthelios Ultra for sensitive eyes.
Hanna says
I heard La Roche Posay got good products. 🙂 I guess the formula is different here coz they tryna cater to Malaysian hot&humid weather (?) Wrong move. Plus, who wants to fork out over rm170 every 3-4 weeks for sunscreen? Esp when there’s tons more cheaper alternatives around.