To be honest, I have not kept up with the new releases in the makeup and beauty world of late.
I have many things going on in other aspects of my life, and keeping up with the fast-paced beauty scene has fallen by the wayside.
To say I’m not excited about new launches isn’t quite true. I am still interested, but that’s rather different from being excited.
Time was, I would keep myself in the loop and invested in upcoming new launches. I knew just what was coming from which brand, and which to hype, and which to ignore.
But much has changed in the 13.5 years I’ve been blogging.
Truthfully, very little excites me about new makeup anymore.
After 13.5 years blogging about makeup and skincare and beauty in general, there is little that I haven’t seen. Gimmicks are still there. The old stalwarts are still there.
Some edgy brands like Urban Decay and MAC have lost their edge, and all but faded from the scene. Other smaller independent brands (often referred to as indie brands) have now taken their place (even if I struggle to think of an edgy indie brand right now LOL! :P ).
Big brands like Chanel, Dior or Lancome are still plodding along, churning out their products cyclically, almost as if on auto-pilot.
And that’s the problem.
Too much of what we’re seeing by way of new makeup launches today, is not new.
While it is new to someone encountering the makeup scene for the first time, I find that it’s harder for those who have been using makeup all this time, to be very excited about a new makeup product.
Or perhaps, it’s just me being a little jaded :P
There was a time when a pretty, embossed blush by Dior would set my heart a-flutter. Or an ornately designed packaging, or perhaps something that is perceptibly unique enters the scene.
However, I feel like there is so much pressure on brands to keep churning out new releases to appease the masses with short attention spans, that quality, perception and introspection is no longer considered.
Many new releases are insipid, run-of-the-mill colours, enhanced by gimmicks – a pretty box, special packaging, embossing etc. Formulas are standard. No one seems to be innovating very much, content to either rest on their laurels, or to follow trends (as proven by the cushion foundation explosion a few years ago – Read my Cushion Foundation comparisons, if you haven’t!)
The makeup item I’ve been most excited about in recent times, is the Chanel Les Beiges Water Fresh Tint released last year. That one had me very excited, because it was different, innovative, and an all-round excellent product. I still use it most often and still love it as much now as when I first tried it.
But I don’t feel that way about many new releases.
If being in lockdown has taught me anything, it is this – I don’t need a lot of makeup. I wear makeup only when I meet people or for work, and not otherwise when I’m out walking my dog, hiking in the jungles or staying at home.
Of course, some new releases may still have me crane my neck to take a look. Chanel’s Les Beiges collections always have me curious, because I feel that Chanel makes the most effort with that one. It takes a lot to make a beige collection, and you can’t get away with crappy pasty or powdery products. Their other collections in these 2 years have been rather uninspired, despite my admiration for Lucia Pica and what she has done for the brand in recent times.
So, I don’t know. Am I jaded, or are new releases of makeup just too uninspired to be exciting anymore? You tell me :)
Do new makeup releases and launches still excite you?
Don’t be afraid to say yes. I do realize not everyone is as jaded as I am :D