I’ve noticed a very interesting phenomenon in L’Oreal and Maybelline brands in Asia. They are starting to skew towards Japanese style cosmetics! First was Maybelline Glow Diamond eyeshadow palettes and the Maybelline gel liner.
Not to be outdone, sister company L’Oreal Cosmetics too has come up with a gel liner and an open eyes eyeshadow palette in gradational colours. Tell me they don’t remind you of Japanese makeup!
The new L’Oreal Super Liner gel liner comes in a glass pot with black cap that reminds me of the Kate gel eyeliner that I hated. The base feels the same as Maybelline’s but the cap is a servicable black unlike the metal cap of Maybelline. That metal cap really bugs me, Maybelline!
Texture wise, the gel liner is smooth and easy to apply. It comes with a very useful brush too. The brush is a little soft for very thin precise lines but if you want a thicker line this is your friend.
The colour I have is 02 Brown – a dark brown with no shimmer. It applies a little light so I layer but it does stay on the lids. Do bear in mind I do not have oily lids so I had no problems keeping it on without smudging or fading. It claims 24 hours of wear but heck! How on earth am I ever going to test that without sleeping?!
I apply a thicker line on my lids because when I open my eyes you can’t see anything due to the folds of the eye.
There is no chemical smell or scent and is overall a decent product. I think the traditional domain of Bobbi Brown gel liners is seriously getting some major competition now that we have lower end options that WORK! And not only work, but work very well.
I noticed that on the box for the L’Oreal gel liner it stated that this was only to be sold in Japan. It makes me think that this is an Asia Exclusive product and its a pretty good one at that. Do confirm if you have seen it anywhere outside of Asia. Here’s the link to the L’Oreal Japan site.
The L’Oreal Super liner gel liner retails at RM49.90 at all L’Oreal Cosmetics counters. I believe it comes in 2 colours – Black and Brown.
Pros: Stays on my lids, Does not smudge, Affordable, Comes with a brush
Cons: Brown colour is a little light
I know what some of you are thinking – How does the L’oreal gel liner compare to the Maybelline gel eyeliner?
Erm… It feels the same to me except I felt the L’Oreal one dries a little faster so there is little or no transference. Maybelline is cheaper so if you only want to choose one, go for the Maybelline. However, since I have Maybelline in Black and L’Oreal in Brown, I can’t quite compare them except to say that the texture is similar and they both work very very well. I can’t quite choose between them! If I ever get hold of the black one I’ll tell you what I think.
If you have tested these or if you have thoughts on how the L’Oreal and Maybelline gel liners compare, do share!