I’ve noticed a very interesting phenomenon in L’Oreal and Maybelline brands in Asia. They are starting to skew towards Japanese style cosmetics! First was Maybelline Glow Diamond eyeshadow palettes and the Maybelline gel liner.
Not to be outdone, sister company L’Oreal Cosmetics too has come up with a gel liner and an open eyes eyeshadow palette in gradational colours. Tell me they don’t remind you of Japanese makeup!
The new L’Oreal Super Liner gel liner comes in a glass pot with black cap that reminds me of the Kate gel eyeliner that I hated. The base feels the same as Maybelline’s but the cap is a servicable black unlike the metal cap of Maybelline. That metal cap really bugs me, Maybelline!
Texture wise, the gel liner is smooth and easy to apply. It comes with a very useful brush too. The brush is a little soft for very thin precise lines but if you want a thicker line this is your friend.
The colour I have is 02 Brown – a dark brown with no shimmer. It applies a little light so I layer but it does stay on the lids. Do bear in mind I do not have oily lids so I had no problems keeping it on without smudging or fading. It claims 24 hours of wear but heck! How on earth am I ever going to test that without sleeping?!
I apply a thicker line on my lids because when I open my eyes you can’t see anything due to the folds of the eye.
There is no chemical smell or scent and is overall a decent product. I think the traditional domain of Bobbi Brown gel liners is seriously getting some major competition now that we have lower end options that WORK! And not only work, but work very well.
I noticed that on the box for the L’Oreal gel liner it stated that this was only to be sold in Japan. It makes me think that this is an Asia Exclusive product and its a pretty good one at that. Do confirm if you have seen it anywhere outside of Asia. Here’s the link to the L’Oreal Japan site.
The L’Oreal Super liner gel liner retails at RM49.90 at all L’Oreal Cosmetics counters. I believe it comes in 2 colours – Black and Brown.
Pros: Stays on my lids, Does not smudge, Affordable, Comes with a brush
Cons: Brown colour is a little light
I know what some of you are thinking – How does the L’oreal gel liner compare to the Maybelline gel eyeliner?
Erm… It feels the same to me except I felt the L’Oreal one dries a little faster so there is little or no transference. Maybelline is cheaper so if you only want to choose one, go for the Maybelline. However, since I have Maybelline in Black and L’Oreal in Brown, I can’t quite compare them except to say that the texture is similar and they both work very very well. I can’t quite choose between them! If I ever get hold of the black one I’ll tell you what I think.
If you have tested these or if you have thoughts on how the L’Oreal and Maybelline gel liners compare, do share!
Stay beautiful,
Paris B
Jenn says
October 14, 2009 at 2:36 pmThanks for the review Paris!! Now you make me itch for these even more!! ARGH!! 😀
ParisB says
October 14, 2009 at 4:28 pmHey Jenn
If you have Maybelline then you can pass on these… for now 😉
meldee says
October 14, 2009 at 2:37 pmBefore I read this review I didn’t have the slightest desire for gel eyeliner…you’re creating needs, Paris! 😛
ParisB says
October 14, 2009 at 4:29 pmHiya Meldee
LOL… I’m here to serve m’lady! 😉
plue says
October 14, 2009 at 2:38 pmSeems like Loreal and Maybelline are upping their standards, and I sure hope they keep on doing the good work! Will need to go check this out later! 😀
ParisB says
October 14, 2009 at 4:29 pmHiya Plue
I do too – they have global resources at their disposal it would be sad if they couldn’t make use of it.
Connie says
October 14, 2009 at 2:49 pmyou’ve got me tempted! I wasn’t keen on trying the maybelline one cuz I’ve been hearing that it takes some time to dry. perhaps l’oreal would be a better option. I still have an unopened L’Oreal HiP gel liner though :p
ParisB says
October 14, 2009 at 4:30 pmHey Connie
Haha… I found the L’oreal one dries faster. I don’t own the HiP liner so now would be a good time for you to do a comparison no? 😉
Nikki says
October 14, 2009 at 4:25 pmI haven’t tested both Maybelline and Loreal and I guess I will get there, I hope, you know me PB, I am a gel liner lover 😛 I will probably wait for sales or something 🙂
ParisB says
October 14, 2009 at 4:30 pmHi Nikki
Haha… I’m sure you’ll get there and sales will be a good time to check them out!
Jamilla Camel says
October 14, 2009 at 4:25 pmThis looks a lot like the L’Oreal HIP!
ParisB says
October 14, 2009 at 4:31 pmHi Jamilla
It did strike me too though I don’t know what HiP is like – we don’t get that line here 🙂
aiyu says
October 14, 2009 at 4:29 pmThanks for this review, been waiting for your review before I decide whether to go for the Maybelline or Loreal gel liner. Seems like both work quite well ?
ps: your eyeshadow color looks gorgoeus 🙂
ParisB says
October 14, 2009 at 4:32 pmHi Aiyu
Thank you! 🙂 I can’t remember what color it was though 😛 Both brands do work well in terms of the gel liners – and both brushes work well too. L’Oreal’s gel liner did seem a little thicker but that could be my imagination.
Jyoan says
October 14, 2009 at 4:56 pmI like the smudge! Looks good.
Now, we shall leave it to the discounts to make our decisions. hahaha. Too bad, I don’t think I want to get it yet, as I am so so afraid that the gel will dry up, since I do so little makeup. I have two pots of Maybelline, in Black and Brown. And haven’t even used 1/4 of it. LOL.
ParisB says
October 15, 2009 at 1:43 pmHi Jyoan
Haha… these things hardly ever finish 😛 But I’m sure it’ll be around for a while so you could stick to Maybelline till then 🙂
Adrianna says
October 14, 2009 at 6:11 pmHm…so many companies coming out with their gel liners these days. Though price wise, Coastal Scents is even more affordable but you can only get them online or through sprees. For sake of accessibility, L’oreal and Maybelline is your best bet.
ParisB says
October 15, 2009 at 1:42 pmHi Adrianna
Thanks for the comment. I’ve never tried Coastal Scents so I will not be able to compare. I’m happy with the offerings from L’Oreal and Maybelline thus far 🙂
eliza says
October 14, 2009 at 6:54 pmLOL you could swatch it on your hand and see if it really does last for 24 hours XD
ParisB says
October 15, 2009 at 1:42 pmHi Eliza
I guess I could but I’m also paranoid about not washing my hands for 24 hours 😛
Indira says
October 15, 2009 at 12:09 amI’m using MAC Fluidline right now and loving it. Probably I’d give the L’Oreal eyeliner a try when it comes to Jakarta 🙂
ParisB says
October 15, 2009 at 1:39 pmHiya Indira
Do let us know what you think of it when you see it 🙂
Sue says
October 15, 2009 at 10:43 amanother gel liner in the market! Wow! Bobbi Brown has to take a step further now. LOL 😛
ParisB says
October 15, 2009 at 1:38 pmHi Sue
Yep! BB sure has lots of competition now.
KS says
October 15, 2009 at 1:08 pmHi ParisB, have u tried Stila Smudge Pots? If so, how does L’Oreal compare to tt?
ParisB says
October 15, 2009 at 1:36 pmHi KS
No I have not tried Stila smudge pots. I was not into them. I have tried MAC Fluidliners and I think the L’Oreal gel liners are just as good if not better due to price 🙂
Connie says
October 15, 2009 at 2:35 pmproblem is, I already have too many opened black gel liners :p and they’re hardly about to finish 😡
Joan says
October 15, 2009 at 9:17 pmI do have oily lids so just wonder which eye liner is suitable for me to use. Could you pls advise?
Zee says
November 28, 2009 at 1:02 amJust thought I’d add my 2 cents worth and say I tried the black gel liner, and wasn’t too impressed with the texture… it was so hard to draw a straight line that wasn’t uneven (in terms of texture) with the brush provided! And also, while testing it on my hand, I noticed the liner faded away pretty soon after I applied it. Definitely not smudge proof!
jessica says
December 27, 2009 at 11:25 pmhv u tred kate gel eyeliner b4??
ParisB says
December 28, 2009 at 10:29 amHi Jessica
Yes I’ve tried the Kate gel liner when it first came out. I wasn’t very impressed. My earlier review can be found here.
jessica says
December 28, 2009 at 3:15 pmi mean is kate eyeliner better den loreal n maybelline?
ParisB says
December 28, 2009 at 3:18 pmHi Jessica
My answer will be no. I absolutely disliked the Kate gel liner so I’d go for L’Oreal or Maybelline any day.
Gel liner lover says
February 18, 2010 at 12:53 amI used the MAC blactrack And I have terrible eye infection but my eyes is fine with Bobbi brown… I used it twice and gave it away. I would now definitely try Maybellines
J says
November 24, 2010 at 11:39 pmtried both maybelline and l’oreal. maybelline is smoother to apply, better brush in my opinion, but smudges horribly, i doubt it’s waterproof, if you cry the whole line is gone. l’oreal may not be as smooth, but it lasts really well, you can even put eye drops with no worries.