A few years ago when I was really REALLY into colour cosmetics and would trawl SaSa stores like it was my crack, one Asian brand used to catch my eye – I Nuovi. Did you know it was Asian? I wasn’t sure then, but I later learnt it was a brand from Singapore with products manufactured in Italy, hence the Italian name which means “The New”.
If there is one thing that really stood out in my memory of I Nuovi makeup, it was the eyeshadow colours D27 (RM48). I used to own a whole palette of them in an array of colours but I gave them away later.
I Nuovi made some of the nicest most pigmented shimmery eyeshadows I’d experienced. They do colours with less shimmer too but to me, their shimmer colours stand out for 2 reasons:-
- they are seriously pigmented; and
- they stick on your skin without falling all over the place
It was like cult status because those of us in Asia would rave about them and other people elsewhere could not get hold of them (then). They can now at selected locations, or they can get them online at I Nuovi. The best part of course is that I Nuovi eyeshadow pans fit snugly into MAC round palettes – yes they are the same size!
Sadly, I react a little to I Nuovi eyeshadows 🙁 It was the same reaction I get to Shu Uemura and Shiseido eyeshadows – nothing serious, except that I’d feel seriously sleepy. No one else I know seems to react so maybe its just me. I can use them over a cream base though which is what I do. But the colours are absolutely gorgeous! Just look at the swatches above (swatched just once).If anything, the quality seems to be even better now than before. The green seems a little powdery compared to the others though.
I did test out a couple of other products from I Nuovi which stood out to me. Read on for 2 spotlighted products I liked.
I Nuovi Undercover under eye dark circle corrector concealer (RM60) in 2Y (link)
I’ve been using the I Nuovi Undercover for a couple of weeks and I really like it!
2Y is a slightly peachy-yellow shade that covers and counteracts my dark circles perfectly. Not only that, it has a slight shimmer and light reflecting particles so I’d actually look alive and awake on days when I feel dead and asleep. 😛 I’d been using the Make Up For Ever Lift Concealer all this while and I wore them side by side one day. While both covered well, I did notice that the eye where I’d used the I Nuovi UnderCover looked more awake. I attributed this to the light reflecting capabilities of UnderCover which means its a keeper!! [rating:4/5]
I Nuovi Powder Blush in Future (RM55) (link)
I’ve also been using the powder blush in Future which is a shimmery peach-pink – my sorta colour.
In the pan, it looks pink but swatched on the skin, it turned peach-pink. It is really pigmented so please use a light hand. On my cheeks, I felt it resembled the infamous NARS Orgasm blush without the gold shimmer. I like this one too especially as it is really long lasting. The size is about that of a Stila eyeshadow/blush pan and you can use it as eyeshadow too 🙂 I’ll be checking the other blush colours out for sure… once they change their packaging! [rating:4/5]
D36 and D27 Dome Packaging can be improved
I noticed that I Nuovi uses a lot of interesting names when naming their colours. Its certainly different… as is their packaging. No other brand I know has such space age packaging. Honestly, it does make it a bother to store. Can you imagine trying to stack eyeshadows and blushes with those huge dome covers? You can’t which is why they are easily depotted into palettes. Happily I’m told that I Nuovi is in the process of repackaging their products so we can expect a more streamlined look in future. The new Metallogy metallic eyeshadow (RM56) have flatter packaging which to me, is an improvement.
I Nuovi’s latest line focuses on metallics as seen in the name Metallogy. There is a range of new Metallogy eyeshadows and Metallogy liner. The metallic tones of the new Metallogy eyeshadows really blew me away! They feel like butter cream and swatch pigmented shiny metallic. I can’t wait for them to come out with more colours.
All eyeshadows and blushes are easily depotted from their case and fit into flat pro palettes you can buy at the store. Perfect if you want to create your own professional makeup palette.
Another best seller from I Nuovi are their Pro Lash false eyelashes. Retailing between RM20-30 depending on how fancy they are, the falsies come packaged with eyelash glue so you don’t have to buy it separately! I appreciated that. Also, they are reusable.
If you go to the I Nuovi store at Sunway Pyramid, you can test the products on offer and even have a mini makeover to learn how to use the various products carried. There are some really nice GWP going on at the moment too.
In Malaysia, you can find I Nuovi at most Sasa stores (except Sasa MidValley Megamall), selected Parkson and Metrojaya department stores and at the standalone I Nuovi store at Sunway Pyramid (Ground floor, old wing outside Parkson). I hope they open up more stores in KL city – it makes the brand more accessible. You can also shop online at www.inuovi.com or look for a store nearest to you here.
I NUOVI COSMETICS GIVEAWAY!
The Giveaway is Closed
Thanks to the generous people at I Nuovi Professional and in conjunction with Valentine’s Day (sorta belated), 1 lucky reader stands a chance to win these I Nuovi products pictured below valued at RM216!
Its easy to enter:-
Leave a comment below telling us whether you have tried I Nuovi cosmetics and why you want these.
This giveaway is open for those with a Malaysian mailing address only. You have until 12 Noon 14 February 2009 (+8 GMT) to submit your entry.
If you comment and are subscribed to receive email updates from my blog, you automatically qualify for another entry – provided your email address matches and provided you have activated your subscription. If you haven’t subscribed, fill up the box below and hit subscribe and remember to activate.
Before you enter, please read these TERMS AND CONDITIONS. Failure to comply may render your entry void… and that’s no fun at all!
Good Luck and Have Fun!!
Stay beautiful,
Paris B
Julie says
I have never tried I Nuovi products before. Judging by the pictures, the pigments in the eyeshadows look absolutely gorgeous! I’d run to the stores to get some to feed my make-up junkie soul but due to an empty wallet, I’d have to wait till I get some ‘ka-ching$’. Or I could get lucky…
Wen Huey says
Hi Paris,
I have not tried I Nouvi before but would love to try out this beautiful set. I will also check out the Undercover under eye dark circle corrector concealer to make my panda eyes look less obvious!
Intan says
Hi..I’ve been using the I Nuovi blusher in candy and I must say i like it!! I came to your site to search for other worthy blusher of your review since I like to try other product label as well..but now I know that I should be getting that I Nuovi blusher again..I’ve never tried the other products by I Nuovi..so…pick me!!! hehehehe…
MrsK says
Hi Paris B.
I’ve never tried I Nuovi products before but i would just love to try them out after reading your good and positive reviews about it especially the Undercover under eye dark circle corrector concealer.I’ve always been on the lookout for really good concealers but have never come across that suits me.And i would like to try the products that your giving away so that i don’t have to spend more money and of course want to try out the really pigmented metallic eyeshadow!,heheheh.
Julianne says
I have never try I Nuovi products, thanks for the review it was really helpful.
I love to put on make up when i go to work or outing but i hardly can finish my make within 3 months. Sometimes, it’s really hard to resist good products out there. 😛
Cerise says
I have never tried I Nuovi products before, so I’m sure it will be a great way for me to try them out. Besides that, I am going to apply for scholarships to further my studies, so I need a few key makeup products to make myself look presentable for the interviews. As a student, my budget is limited and the only makeup products that I have tried are from drugstore brands- not very good in terms of quality. I’m sure this will be a lovely way to introduce myself to makeup products which have better quality. PS: The metallic eyeshadow is soo gorgeous!
Rachel says
I’d be able to make a statement without saying a word and since I’d want people to fall head-over-heels, it’ll give them something to trip over. A definite big boost on the outside to bring out my inner hidden beauty together with my poise, wit and charisma. Making me a sin-fully indulgent, absolutely fat-free treat that’ll tempt everyone to go ahead and give in to me.
Peny says
Hi again!!!
Very nice colour and I would love to have the opportunity to try the product. Metallic colour is always my favourite colour.
Best Regards,
Peny
butterfly86 says
Had never tried before their products. Great review and is tempting me to to try out their stuff.
Would be great getting the freebies to test out first before splurging out 😉
abby says
Hey dear,
Never tried this brand before. Didn’t even know we could get it here. That is good to know! Would love to try it out though. Such pretty colour! Lovely swatches you did! Am looking forward to trying out the foundation since you raved about the light diffusing formula! Gotta try the eye one too!
Thanks much for the giveaway. Good luck gals!
wen says
Hi,
I’m a new reader and have never tried I Nuovi. In fact, I’ve never had a makeup set except for a silkygirl blusher. I’ve always admire girls with many cosmetic products and enjoy reading your product reviews. Because you gave a good review on this brand, it would be great if I have this set as my first makeup set. =)
PS: I always look forward to your reviews on cheap and good products. Pls update? Thx. =)
jo ee says
hi paris! im 21 this year and i hardly put any make up on my face.. but as i started to read ur blog its just because i want to give all these cosmetics a try. hpoefully that they will boost up my confidence and be a pretty girl one day. hehe.. anyways,i want to try these because i want to try to put on make up and i believe that this brand is a good brand for me to start my make up!
thanks..
joee
karen says
Nope, I have never tried I Nuovi products before. I’d love to try thou after reading your reviews! The eye shadows esp look so pretty!
Mary says
Hi Paris, I have never tried I Nouvi products before but I would love to. My foundation is running out so hope to win this giveaway.
Faye says
I always pass by I-nuovi counter at Sunway Pyramid, and curious about their products. This is definitely a good opportunity for me to try them all out !!
Ann says
Yep, I purchased I Nuovi once when I traveled to KL, but since it’s not available in Kuching I’d never been able to get my mitts on them since. *sniff* I love the giveaway package – brown is my fave color and it’s also one of the IN colors right now, everybody’s gaga over nude lips nowadays. 😀 So yes, I would like to win the giveaway package! And I would just like to say thank you for hosting these fun giveaways – good luck to everybody. 🙂
Effa says
First of all, great review! I never tried the products before and not sure even if my local Sasa store has them..Anyway, that Metallic eyeshadow looks so delicious (;P) I really wanna try it! I’m sure the color looks good on my eyelids! Hope i can win these..heeeeheee Thanks!
Kelly says
Miss Paris B.
I have not try on I Nuovi before but I would love to give a try. I’m looking for a foundation that actually suits me. I tried on Silky girl and Skin Food before. Silky girl turned out to be yellowish >.< and Skin Food is actually kinda dry. So I hope to win this giveaway so that i can give I Nuovi a try. Thank you.
viva says
Your review looks great. I’m not a user of I’ Nuovi but I’m so tempted after seeing all the pictures. The eyeshadows look promising and I love the blusher. I’ll check out the next time I drop by their place.
yivlily says
hye there,
there is also a counter of Inuovi at Melaka Mall; the SA was pretty nice for she was pretty helpful in answering my many questions about the brand. Well, that would be another counter to find Inuovi products 🙂