A few years ago when I was really REALLY into colour cosmetics and would trawl SaSa stores like it was my crack, one Asian brand used to catch my eye – I Nuovi. Did you know it was Asian? I wasn’t sure then, but I later learnt it was a brand from Singapore with products manufactured in Italy, hence the Italian name which means “The New”.
If there is one thing that really stood out in my memory of I Nuovi makeup, it was the eyeshadow colours D27 (RM48). I used to own a whole palette of them in an array of colours but I gave them away later.
I Nuovi made some of the nicest most pigmented shimmery eyeshadows I’d experienced. They do colours with less shimmer too but to me, their shimmer colours stand out for 2 reasons:-
- they are seriously pigmented; and
- they stick on your skin without falling all over the place
It was like cult status because those of us in Asia would rave about them and other people elsewhere could not get hold of them (then). They can now at selected locations, or they can get them online at I Nuovi. The best part of course is that I Nuovi eyeshadow pans fit snugly into MAC round palettes – yes they are the same size!
Sadly, I react a little to I Nuovi eyeshadows 🙁 It was the same reaction I get to Shu Uemura and Shiseido eyeshadows – nothing serious, except that I’d feel seriously sleepy. No one else I know seems to react so maybe its just me. I can use them over a cream base though which is what I do. But the colours are absolutely gorgeous! Just look at the swatches above (swatched just once).If anything, the quality seems to be even better now than before. The green seems a little powdery compared to the others though.
I did test out a couple of other products from I Nuovi which stood out to me. Read on for 2 spotlighted products I liked.
I Nuovi Undercover under eye dark circle corrector concealer (RM60) in 2Y (link)
I’ve been using the I Nuovi Undercover for a couple of weeks and I really like it!
2Y is a slightly peachy-yellow shade that covers and counteracts my dark circles perfectly. Not only that, it has a slight shimmer and light reflecting particles so I’d actually look alive and awake on days when I feel dead and asleep. 😛 I’d been using the Make Up For Ever Lift Concealer all this while and I wore them side by side one day. While both covered well, I did notice that the eye where I’d used the I Nuovi UnderCover looked more awake. I attributed this to the light reflecting capabilities of UnderCover which means its a keeper!! [rating:4/5]
I Nuovi Powder Blush in Future (RM55) (link)
I’ve also been using the powder blush in Future which is a shimmery peach-pink – my sorta colour.
In the pan, it looks pink but swatched on the skin, it turned peach-pink. It is really pigmented so please use a light hand. On my cheeks, I felt it resembled the infamous NARS Orgasm blush without the gold shimmer. I like this one too especially as it is really long lasting. The size is about that of a Stila eyeshadow/blush pan and you can use it as eyeshadow too 🙂 I’ll be checking the other blush colours out for sure… once they change their packaging! [rating:4/5]
D36 and D27 Dome Packaging can be improved
I noticed that I Nuovi uses a lot of interesting names when naming their colours. Its certainly different… as is their packaging. No other brand I know has such space age packaging. Honestly, it does make it a bother to store. Can you imagine trying to stack eyeshadows and blushes with those huge dome covers? You can’t which is why they are easily depotted into palettes. Happily I’m told that I Nuovi is in the process of repackaging their products so we can expect a more streamlined look in future. The new Metallogy metallic eyeshadow (RM56) have flatter packaging which to me, is an improvement.
I Nuovi’s latest line focuses on metallics as seen in the name Metallogy. There is a range of new Metallogy eyeshadows and Metallogy liner. The metallic tones of the new Metallogy eyeshadows really blew me away! They feel like butter cream and swatch pigmented shiny metallic. I can’t wait for them to come out with more colours.
All eyeshadows and blushes are easily depotted from their case and fit into flat pro palettes you can buy at the store. Perfect if you want to create your own professional makeup palette.
Another best seller from I Nuovi are their Pro Lash false eyelashes. Retailing between RM20-30 depending on how fancy they are, the falsies come packaged with eyelash glue so you don’t have to buy it separately! I appreciated that. Also, they are reusable.
If you go to the I Nuovi store at Sunway Pyramid, you can test the products on offer and even have a mini makeover to learn how to use the various products carried. There are some really nice GWP going on at the moment too.
In Malaysia, you can find I Nuovi at most Sasa stores (except Sasa MidValley Megamall), selected Parkson and Metrojaya department stores and at the standalone I Nuovi store at Sunway Pyramid (Ground floor, old wing outside Parkson). I hope they open up more stores in KL city – it makes the brand more accessible. You can also shop online at www.inuovi.com or look for a store nearest to you here.
I NUOVI COSMETICS GIVEAWAY!
The Giveaway is Closed
Thanks to the generous people at I Nuovi Professional and in conjunction with Valentine’s Day (sorta belated), 1 lucky reader stands a chance to win these I Nuovi products pictured below valued at RM216!
Its easy to enter:-
Leave a comment below telling us whether you have tried I Nuovi cosmetics and why you want these.
This giveaway is open for those with a Malaysian mailing address only. You have until 12 Noon 14 February 2009 (+8 GMT) to submit your entry.
If you comment and are subscribed to receive email updates from my blog, you automatically qualify for another entry – provided your email address matches and provided you have activated your subscription. If you haven’t subscribed, fill up the box below and hit subscribe and remember to activate.
Before you enter, please read these TERMS AND CONDITIONS. Failure to comply may render your entry void… and that’s no fun at all!
Good Luck and Have Fun!!
Stay beautiful,
Paris B
hi! i’ve never tried i nuovi before although i’ve seen the brand around. i would love to try out their products considering all the rave they’ve been getting.. pick me!! haha..thanks!
I’ve never tried I Nuovi before, and I really want these because I want to try new cosmetics, especially Metallic ones for a change since I’m using mostly matte e/s.
thank you for organising so many giveaways. praying hard……
I hope I will be lucky this time. I’ve never tried I nuovi before. But as a student and a novice to makeup, I would like to have new makeups to try but can’t afford to buy too many makeups. so giveaways like this is my chance to try out new makeup.
Hi ParisB. I have not tried I Nuovi products before, and the light diffusing foundation looks promising! I have light acne scars on my face and I hope the foundation would be able to make them less visible as it has light diffusing properties; most foundations can’t really cover my scars. Am hoping that I’ll get lucky. Thanks a lot! =)
i’ve personally never tried their products before. But i am very very tempted to try their fake eyelashes after this post! I would love to win because the dark chocolate eyeshadow and lipgloss would be great to experiment new looks.
Hi PB, I have never tried I Nuovi product before but thier metallics are droolworthy and i am sure hubby will be blown away when he sees me decked out in the shimmery stuff! ……Or it could scare the hell out of him…….oh well!
I have never tried I Nuovi but I read that I Nuovi uses ingredients beneficial to the skin in their cosmetics which means that I can look good and mind my skin at the same time. This is an excellent opportunity to get my paws on some of their products!
i never tried this brand…hehehe…and i’m rally new to this makeup thingy thing…
seriously, i’ve just started using makeups like last year…so…please3 pick me…i reallllly wanna get my hands on this!yippie2…thanks a lot for organizing this giveaways…:)
I have not tried I nuovi as I’m quite skeptical (or maybe “kiasu”? :P) when I first see them in Sasa.
I would like to have my hands on them after seeing your swatches and review that has changes my mind in them. 😀
I’m in Singapore not Malaysia, but wanted to share my thoughts anyways 😀
I love that their shadows fit my MAC palettes, these are my personal standout colors:
Electric – a blue-ish indigo with high purple shimmer (so unique! best violet ever!)
Iridia – A bamboo shoot green with shimmer (great color payoff)
I also like Cashmere (a shimmery dirty pink) and Mayonnaise (ew at the name, but it’s a pigmented matte light dove grey)
However, I find their brushes are horribly overpriced and not great quality, definitely on the scratchy side.
Hi Stickles
Thank you so much for sharing! I was not hyped about the brushes too. I too found them a little scratchy. I can’t remember the names of the colours but the ones you described sound so pretty. 🙂
Hi! I’ve never tried I Nuovi before but the whole set seems so appealing, especially the eyeshadow. Your review triggered my interest. 🙂
Wowza! Great prize! I have never tried Nuovi cosmetics before. I hope to win this pack so I can finally try it out! 🙂 They look awesome!
I’ll sit this one out and let others have a better chance at the giveaway! But… I’ll definitely be checking out the under eye concealer cos my current one just ain’t doing the trick of covering up my panda circles! Heh.
My first blusher is from iNuovi..still remember back then when the SA assured me that this is one of the best blusher and I really do love it..am still a big fan for their blusher! Would really like to try their other products..but as a student, my budget is always tight T_T hope I will be the lucky one^_^
Thanks for the review! I had tried the I Nuovi eyeshadows on my hand but never purchased them before since they are a little expensive for me (I’m still studying). Nevertheless, I am interested in having the products since this is a good chance for me to properly try out their products, especially the foundation! And I love glossy lip colours! Yay!
And thanks for holding the contest! =)
nope , i havent tried i nouvi cosmetic products before…so that for i hope i win this gift ^^
thanks in advance for introducing this products
I first saw the inouvi dark eye corrector in the newspapers when it first came out. My dark eye circles are really bad. I have not found the right eye concealer at the moment. I was very tempted to purchase it, but it was a little too expensive for me and was wondering if it really works as it claims.
I really wanted to come out with make up tutorial videos but without the right product, I have not produce any videos. Valentine’s is coming, I don’t want to look like a panda nor zombie, I want to look pretty like many other girls do.
I believe many would want to get a grab on the free giveaways. I would love too but I think my chance is slimmer now since I’m at the fourth page of the comment!
Hi Paris!
Have never tried nor heard of this brand actually. Before your great posts on it anyway. But why do I want to win the set? That’s probably because of the lovely brown shades. And that foundation looks promising. Hoping it will help cover up some old scars.
Thanks for the giveaway though dear.
ooo… I’ve never tried I Nuovi cosmetics before… so many colours to choose from!! I’m definately going to visit the place… ^^
I would like to win the great giveaway because I’ve nvr won anything before… haha… and that I would love to try out this brand which is new to me =)
I’ve been using SF BB cream and sasa blusher…
Happy Valentines day~~
Ooooh! I have never tried i Nouvi cosmetics before, but I’d love to try it out, especially after reading about your rave reviews on the brand. 🙂 And thanks for the heads up on the under-eye concealer! I’m in the market for a good one so I’ll be checking that out 🙂