These days, you can barely move for some company, department store or counter wanting to sign you up for some loyalty card or programme or other. I think most of us would have signed up or provided our personal details for something or another on the basis that more points = better chances to redeem something (nevermind that we may not quite care for the point redemption in the first place)
Often, we’ll then find mailers arriving in our postbox as new promotions pop in in store or at the various brands that we have signed up for. I’m curious as to whether you pay attention to these mailers, or do they just go into your junk mail pile? Do you even read them?
In my case, they usually go into the junk mail pile. The only time I pay attention is when I receive the Crabtree & Evelyn notification of their annual Christmas sale so I can pick up their cookies (too stingy to pay full price :P). Other times, I don’t pay very much attention to these flyers or mailers at all.
I thought about this, because last week, I spotted a little envelope from Chanel and tore into it quite eagerly (no, they weren’t sending me a ‘We Miss You’ gift voucher, darn!) but I then realised that on the high quality glossy card, was a fragrance sampling promotion…. back in November 2012! LOL!
I had apparently received it, tossed it aside and never bothered about it again until 5 months later. So, yeah, I suppose these mailers are quite lost on someone like me. When I’m asked to fill up customer profile forms these days, I usually opt for email notification. Save the earth and all that. Doesn’t stop the mailers coming though 😛 Oh and those emails that do come in? I don’t even read them 😛
I suppose I operate on a “need to know” basis. If I’m curious enough about something, I’ll go and find out about it at the counter. Besides, with the fast paced information available at the tips of our fingers these days, I think mailers are quite redundant although I can see how they can serve as a reminder to someone less web-savvy. Mailers for promotions and sales will likely grab my attention better than the announcement of a new collection or product. As for sampling programmes, my last experience with a Chanel mailer for their CC Cream (with poor/insufficient information) left me fuming. So I’m not even that keen on mailers for sampling anymore either.
Do these mailers grab your attention and do you find them useful?
I have to say they do grab my attention when I see them in the post box, and I may give them a cursory glance, but I rarely act on them unless they are offering some no-strings-attached freebies. That said, I received a mailer from Dior yesterday informing me about an upcoming beauty workshop with an international makeup artist. I don’t usually go for these a lot, but I did share the info on my social media channels (so check Twitter or Facebook if you missed it – all promotional announcements are made there) because I know some of you may be keen! Don’t get me started on promo text messages. I always just delete those 😛