Every now and again, I make purchases from different counters and every now and again I get the same questions “Are you a XXX Brand member?” It appears that every brand has their own loyalty membership system now aside from the department store loyalty memberships. I know its a way for the brand to track their customer’s spending patterns and what they buy and the members benefits are just to sidetrack us from this.
Recently, I went to the Dior counter to pick up the Spring blushes for friends and when they pulled up my record, it showed that I’ve been to 2 other Dior counters to apparently pick up the same items 😛 It was quite creepy, and I can tell you the sales assistant was puzzled but to her credit, she didn’t say anything, just asked if the other counter did not have what I wanted haha! No, it did, I told her. I’m just getting more. She must think I snort blush or something 😛
But the thing is this though – I don’t monitor my loyalty points nor do I actually know or care how many points I get. I know I don’t usually get enough points to redeem anything. Last year, I received a few statements from some brands I’d signed up as members for. I saw that in one brand, I wasn’t too far from being able to redeem a cash voucher, while in another, I was light years away from redeeming anything. The first brand even called me up to tell me to top up my purchases so I could get a voucher.
So, did I go and top up my points so I could redeem a cash voucher? Or maybe did I top up purchases to be able to redeem something? Would you?