Ever notice how makeup goes through cyclical phases? There was the lipbalm – lipstick phase a while ago which is great, if you ask me because it soon brought many non lipstick lovers over to the dark side 😉 Then there was the cream shadow phase where many brands rode that bandwagon, some with more success than others. This year, we have the liquid foundation and liquid lipstick phase hitting us… right about … now! Its a cycle though – liquid lipstick was the rage quite a few years ago (Dior had one which is now discontinued – excellent texture and I went through at least 3! But I can’t recall the name now; and Chanel has also discontinued their Rouge Allure Lacque – same concept)
But, Shiseido is making sure they are right on the ball by launching 2 new permanent items to their makeup range – a new liquid foundation and a new liquid lipstick! Whee!
The first is a liquid lipstick – Lacquer Rouge – which is inspired by Japanese Lacquerware. Have you ever seen the lovely smooth, burnished surfaces of lacquerware with their deep vibrant colours contrasted with black? This is the imagery we are given with Shseido’s offering and this is what the new lipstick promises. The texture of this liquid lipstick is supposed to leave your lips smooth, glossy and with intense colour like they’ve been lacquered. Wow! Wouldn’t that be something! 🙂