I am a stranger to Etude House a brand from Korea. I am familiar with Etude as I’ve tried some of the products before this some time ago but I’d never heard of Etude House before this. Based on the Korean site, it appears that Etude House and Etude are the same brand. Anyway I’d read about Etude House opening a large store in Sunway Pyramid but it is way too far for me to get there. So, it was with great surprise that I saw a little store in the Jusco complex in Metro Prima Kepong! Its not as far as Sunway from where I live so that’s great, plus I get to do my grocery shopping at the same time AND get free parking! 🙂
I spoke to the girls there and found out the store is only 2 weeks old. Happy me! Now I don’t have to drag myself all the way to Sunway just to see what the brand is all about!! I also picked up their star product – BB Magic Cream to try.