Sometimes, you love a product so much you want to tell the world about it. Sometimes, you hate it so much, you want to tell the world about it.
But sometimes, you come across a product that you just feel so ambivalent about, that you don’t know if you want to tell the world about it.

Ladies and Gents, meet the It Cosmetics Confidence in A Cream and the Confidence in a Cleanser. I haven’t felt so ambivalent about a product in a long time 😛
I figured however, that I would tell you about this, despite my ambivalence, because a few people had recently asked me about it, and whether I felt it was worth using or buying.
My answer was, in a nutshell, “It’s OK OK only” with a horizontal waggle of the hand LOL 😀
It Cosmetics Confidence in A Cream – RM193 | US$48 for 60ml
The It Cosmetics Confidence in A Cream erm… cream moisturizer comes in a generous 60ml sized tub. It is a very generous size, as moisturizers usually come in 50ml tubs.

What catches the attention of many is the fact that It Cosmetics says that they developed this line with plastic surgeons. Does the participation of doctors automatically lend credence to the product or brand?
I personally don’t pay it much mind. From my experience, and based on my preferences, plastic surgeons or dermatologists or even chemists can peep at ingredients and tell you how wonderful or not they are or how it can benefit you. But what many won’t tell you is how elegant the formulation or texture is.
While it is claimed that the It Cosmetics Confidence in A Cream contains what they call a “proprietary Anti-Aging Armour Rejuvenating Concentrate™” which combines collagen and hyaluronic acid to plump fine lines and wrinkles, and niacin, peptides, a super ceramide complex and other high-performance ingredients activated upon contact to immerse skin in moisture, smooth texture, enhance firmness, and reduce the look of pores and discoloration, I don’t lay a lot of score by it.
I find the texture inelegant
The reason is this – I personally find the formula and texture inelegant.
I don’t mind that it is a little thick. In fact, I’m happy when creams are thicker, because I like how it feels on my drier skin type. What I dislike about the texture of the It Cosmetics Confidence in A Cream is the heavy silicone feel.
There is a lot of slip to the cream, which reminds me a lot of a hair mask or hair conditioner. If you have used products like that, you will understand what I mean, by that slippery, thick feeling as you rub it between your fingers.
When I come across a cream like this, I usually stay away, because it makes me feel like my skin is being covered in clingfilm. It’s a little extreme, but I am sensitive to textures like this, as I abhor it. For this reason, you don’t see me using many department store brands, because of this very texture.
It is for this reason also that when it comes to moisturizer, I prefer going for the newer brands or green beauty brands. I prefer the texture, and in many newer brands, I find that while they may include silicone in their creams, it isn’t there in such great quantities that the cream feels like hair conditioner.
If you peep at the ingredient list, it appears that the first 25 ingredients are a mixture of silicone and humectants. I am no expert at reading ingredient lists, but it troubles me when they claim to have a “Anti-Aging Armour Rejuvenating Concentrate™ ” but its ingredients don’t appear till you’re halfway down the list.

It isn’t particularly hydrating or moisturizing
I also don’t find the It Cosmetics Confidence in A Cream particularly hydrating or moisturizing. I have been using it both day and night, and really, it doesn’t quite matter to me.
With the 13 dot technique, it ends up feeling a little more comfortable. But otherwise, despite the thick texture, I find it just sits on my skin doing nothing much.
While it is claimed that this is suitable for all skin types, I’d disagree. I’d go so far as to say that this might suit those with slightly dry skin. Oily skin and combination skin may find it a little heavy. Those with drier skin might find it insufficient.
In fact, on days when I do use it, I wake up with my skin feeling a little under par. This, despite using my moisture sandwich technique. I even layer facial oils underneath, and it still feels like it’s not doing anything.
For the price you pay, I’d say it isn’t worth the money. Do note that It Cosmetics is owned by the L’Oreal Group, so you can likely get very similar textures and ingredients in something from L’Oreal Paris, at the pharmacy.
I’m not saying it’s bad. But in the time I’ve been using this, it’s just felt like lemon scented cling film on my skin, that helps seal in my serums and oils, but does not do much else. And for this reason, I don’t think it worth the money you pay for it.
I’d much rather get something from organic brand Melvita or REN Skincare, or a non-mainstream, department store brand that does not depend heavily on silicones for that slick, satin, smooth feeling that people love, and I abhor 😛
Will I use it up? I may or I may not. To be honest, I’ve been using this for a while, since it was sent to me by the brand, but can’t seem to bring myself to use it for a few days at a stretch. It bores me, the texture doesn’t sit well with me, and I don’t like the faux citrus scent. But I know of people who love it, so I suppose your mileage will vary!
It feels like It Cosmetics has just thrown a whole bunch of ingredients, everything that is said to be “good” for antiaging, just so they can tout it, without caring really how it feels on the skin. Perhaps doctors like this, I wouldn’t know. I know I don’t 😛
Ingredients: Water, Butylene Glycol, Cyclopentasiloxane, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Ethylhexyl Isononanoate, Hydrogenated Polyisobutene, Caprylic/Capric/Myristic/Stearic Triglyceride, Glyceryl Stearate, Peg-100 Stearate, Polyglyceryl-3 Methylglucose Distearate, Stearyl Behenate, Dimethicone, Pentaerythrityl Tetraethylhexanoate, Biosaccharide Gum-1, Dimethicone/Vinyl Dimethicone Crosspolymer, Cetearyl Alcohol, Palmitic Acid, Stearic Acid, Polyethylene, Peg/Ppg-20/15 Dimethicone, Phenyl Methicone, Portulaca Oleracea Extract, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Extract, Butyrospermum Parkii (Shea) Butter, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Sodium Hyaluronate, Hydrogenated Lecithin, Polyquaternium-51, Niacinamide, Hydrolyzed Collagen, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Carbomer, Peg-150 Distearate, Ceramide Ap, Glycosphingolipids, Glyceryl Polymethacrylate, Meadowfoam Estolide, Sorbitan Isostearate, Squalane, Palmitoyl Pentapeptide-4, Polysorbate 20, Steareth-20, N-Hydroxysuccinimide, Chrysin, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Polysorbate 60, Aleuritic Acid, Yeast Extract, Glycoproteins, Betaine, Hydrogenated Polydecene, Ceramide Np, Allantoin, Colloidal Oatmeal, Retinyl Retinoate, Polylactic Acid, Canola Oil, Cholesteryl Nonanoate, Ascorbyl Tetraisopalmitate, Glycyrrhiza Glabra (Licorice) Root Extract, Chamomilla Recutita (Matricaria) Flower Water, Curcuma Longa (Turmeric) Root Extract, Leuconostoc/Radish Root Ferment Filtrate, Eruca Sativa Leaf Extract, Glyceryl Citrate/Lactate/Linoleate/Oleate, Ceteareth-20, Hydroxypropyl Bispalmitamide Mea, Glycine Soja (Soybean) Sterols, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Santalum Album (Sandalwood) Oil, Chamomilla Recutita (Matricaria) Flower Oil, Caprylhydroxamic Acid, Cetearyl Glucoside, Glucose, Stearyl Stearate, Tromethamine, Citric Acid, 1,2-Hexanediol, Chlorhexidine Digluconate, Potassium Sorbate, Dipropylene Glycol, Lavandula Angustifolia (Lavender) Oil, Citrus Paradisi (Grapefruit) Peel Oil, Cymbopogon Citratus Leaf Oil, Pelargonium Graveolens Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Pogostemon Cablin Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Ethylhexylglycerin, Caramel, Disodium Edta, Phenoxyethanol, Caprylyl Glycol, Limonene, Linalool
PROS:
Heavier texture helps those with drier skin ease into these sort of creams
Moisturises skin (just not as well as I like)
Large tub of productCONS:
Heavy silicone feel that leaves skin feeling satin smooth and silky
Doesn’t moisturise my skin well enough
Faux citrus scentPRICE: RM193 | US$48 for 60ml
WHERE TO BUY: Sephora, Beautylish, Ulta, Selfridges, Cult Beauty
It Cosmetics Confidence in A Cleanser – RM126 | US$28 for 148ml
Long story short, it foams and I find it drying. So it’s not something I reach for in the shower. Fin.
LOL! 😀

To be fair to the It Cosmetics Confidence in a Cleanser, it is a sulfate-free and soap-free formula, so it isn’t the sulfates that’s making my skin feel dry. It has a light lotion texture, that will foam up when you add water.
What is a little odd, is that It Cosmetics claim that the Confidence in A Cleanser is a cleanser and serum in one. Now, how does that work?
A serum works best when left ON your skin. A cleanser works best when washed OFF your skin. How they two can be merged is a mystery to me.
Perhaps what they’re trying to say is that because of their proprietory “Anti-aging Armour Rejuvenating Concentrate”, with its blend of anti-aging collagen, hyaluronic acid, colloidal oatmeal, and a super ceramide complex, it actually helps your skin even as it cleanses.
I however, pay very little mind to claims like this in a cleanser. For me, a cleanser should perform just one function – cleanse my skin properly, without drying it out. Everything else is nice, but secondary.
If a cleanser contains all these anti-aging properties, then I really should be leaving it on my face, not washing it off.
While it is also supposed to be good for dry skin, being soap-free and sulfate-free and therefore less drying, I don’t think so. My skin does feel tighter after using this. I must say that I regularly use cleansing cream type cleansers, or the occasional cleansing gel, all of which are very gentle and don’t dry my skin out.
When I do use the It Cosmetics Confidence in A Cleanser, I use it as my second cleanse in the evening after a heavy cleansing balm like the Pixi Nourishing Cleansing Balm, then run off to pile on my skincare for the evening. I can’t use this in the morning. I find it too harsh 😛
I personally think that (unlike the Confidence in A Cream), this Confidence in A Cleanser better serves those with a combination skin type.
I came across people who use the It Cosmetics Confidence in A Cleanser as a makeup remover. I personally won’t, because I believe in proper cleansing, but hey, you do you – just don’t complain later when your skin doesn’t thank you for it 😛
Ingredients: Water, Disodium Cocoamphodiacetate, Glycerin, Acrylates Copolymer, Sodium Chloride, 1,2-Hexanediol, PEG-7 Glyceryl Cocoate, Arginine Cocoate, Cocamidopropyl Betaine, PEG-120 Methyl Glucose Dioleate, Styrene/Acrylates Copolymer, Potassium Cocoyl Glycinate, Coco-Glucoside, Citric Acid, Hexylene Glycol, Portulaca Oleracea Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Allantoin, Xanthan Gum, Cymbopogon Martini Oil, Pelargonium Graveolens Flower Oil, Citrus Paradisi (Grapefruit) Peel Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Sinensis Peel Oil Expressed, Butylene Glycol, Hydrolyzed Collagen, Ethylhexylglycerin, Niacinamide, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Ascorbyl Tetraisopalmitate, Glycyrrhiza Glabra (Licorice) Root Extract, Chamomilla Recutita (Matricaria) Flower Water, Colloidal Oatmeal, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Glyceryl Stearate, Palmitic Acid, Stearic Acid, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Hydrogenated Polydecene, Ceramide Np, Butyrospermum Parkii (Shea) Butter, Ceteareth-20, Glyceryl Citrate/Lactate/Linoleate/Oleate, Hydroxypropyl Bispalmitamide Mea, Glycosphingolipids, Glycine Soja (Soybean) Sterols, Meadowfoam Estolide, Ceramide AP, Ethylhexyl Isonanoate, Squalane, Sodium Hyaluronate, Polysorbate 20, Carbomer, Palmitoyl Pentapeptide-4, Steareth-20, Chrysin, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, N-Hydroxysuccinimide, Disodium EDTA, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Chlorhexidine Digluconate, FD&C Yellow No. 5 (Ci 19140).
PROS:
Cleanses skin without overly drying it outCONS:
I still find it drying on my skinLeave the anti-aging ingredients for a serum not in a cleanser
PRICE: RM126 | US$28 for 148ml
Have you tried the It Cosmetics skincare? Do you like them?
Does it look like I’m just hating on these? LOL I don’t hate the brand. In fact, I love their makeup products, especially their CC Cream. But I’m not sold on their skincare, and have no intention or desire to try anymore of them. Have you tried it? Love it? Hate it? 😛
Paris B
Personally I don’t like any of it Cosmetic skin care. I don’t like the texture or smell of the products. And, most importantly the products did not even come close to meeting their promises. However, I do like some of their makeup. Like you, I prefer brands geared to skin care and indie or green brands.
Plus, their skincare isn’t that affordable either! I won’t be trying anymore skincare from them. A waste of time to be honest LOL!
Developed with plastic surgeons?!? What the… Surgeons do SURGERY – they are not Dermatologists! This makes NO SENSE. It’s like going to the Dentist for your vaccinations or when you are sick….
This stupidity means I would never buy these products. Don’t even get me started on the cleanser also being a serum claims LOL
hahahaha! Perfect call out on the plastic surgeon thing Sylvia! 😀 When I read about the cleanser being a serum, I admit, I got so confused, I wasn’t sure what to think. Worse when it’s not that good a cleanser to begin with 😛
I think the lesson here is do one thing and do it well! I think they were just trying too hard to do something ‘new’.
Or just throwing everything at the wall and hoping something sticks LOL! 😀
Cleanser and serum, all in one? That sounds iffy and yucky!
Thanks for your honest review, I may sound snobbish as I was never attracted by the brand name.
Their CC Cream is nice, as well as their blush 🙂 But skincare, I’d skip totally LOL!
That ingredient list alone makes me leary. Is there such a thing as over-achievement in an ingredient deck? If so, IT Cosmetics would win the prize. I never bought the hype over this brand and in fact, it’s doing so poorly in France at the moment their products are constantly reduced in price or on promo. That’s says a lot in itself.
The French aren’t biting the newest L’Oréal group addition either : Cérave. Especially since they changed the formula and put the ceramides as the last ingredients… This one, however, makes me angry because I love the Hydrating cleanser and the Moisturiser in the tub. Oh well, back to REN.
LOL! I totally hear you Kristine! 😀 When I was copying out the list of ingredients, it felt like it would never end 😛 And yes, it is as if they just picked every on-trend ingredient in the market, and tossed it all into one product! Sometimes, I feel like brands die when giant conglomerates buy them, and I’m so sad to hear about Cerave! I did hear that they were bought out, but didn’t pay too much attention otherwise. We used to have the products here, and then one day it all disappeared. I don’t know if we’ll get them back, but now that you mentioned that the ceramides aren’t the key ingredient anymore… what’s the point?! 😛 In that sense, while REN has been bought over by Unilever, I’m glad they haven’t messed too much with the formula. Yet. 😛 Perhaps I’m speaking too soon….?
I have the cream in a sample size tub. Thank god it was a small tub, as it was just downright yucky. The texture is bad, it’s like massaging vaseline to your face. Or some kind of balm, like Vicks (ewww). Just thick viscous-y balm..urghh.
After you rub it on your face, you have to wait for it to be absorbed into the skin. I have never accounted such experience with other cream as living in Malaysia means most cream just sink right in. And I have dry skin to boot! Can’t imagine for girls with oily skin tsk tsk…
Then to top it off, the smell is just not nice. *end of rant*
LOL Thank you for sharing DK! 😀 I didn’t find it as balmy as you did, but it was certainly thick, and certainly did not absorb into the skin. It just wasn’t well formulated nor well thought out. Thank goodness you only had a sample!
I was curious, and I stopped reading after “heavy silicone feel”. I think I’ve long abandoned the heavy silicone touch to moisturizers. Then again, I’m more of a skincare snob. I can only associate It Cosmetics for its CC Cream. LOL!
Sorry… associate it “with”
Yes I cannot tolerate that heavy silicone feel of creams anymore. My skin feels so suffocated! I do still like their CC Cream though. They got that right at least 😛
Tried it a couple of years back, as the CC cream worked very well for me.Bought during one of the Sephora sales. Regretfully , the cream was just not hydrating enough.
It’s odd isn’t it? It’s so thick, and yet it doesn’t feel enough. Yet, it’s packed with all those ingredients. Definitely a jack of all trades and master of none 😛