I saw the new Maybelline Angelfit liquid foundation as I was passing by a Watsons store recently. I’d been meaning to try the Angelfit 2-way powder foundation (review by Tine) for a while but never got around to doing it mainly because I’m on a mission to finish up my existing powder foundations first.
Angelfit is an Asia only line of Maybelline New York cosmetics. I believe they were originally made for Japan only and were made to suit Asian (oriental) skin coloring and skin tone and Asian skin needs. Looking at the official website (in Japanese only) I notice that besides the powder and liquid foundation there are other products too – Sunscreen and Makeup base to name but 2. It looks like Angelfit is turning out to be a brand in itself! And in typically Japanese cosmetics fashion, it is cute and girly and Angelfit is being endorsed by their celebrities Miss Universe Japan 2006 Kurara Chibana and makeup artist Rie Omoto.
That said, the Angelfit liquid foundation piqued my interest. Maybe it was the slim baby pink pump bottle. Or maybe it was the attractive price of RM35.90 promotion price. Either way, I felt that I really HAD to have that liquid foundation!
Thats when I ran into a problem. I had difficulty finding a foundation color that fit! I use L’oreal True Match in N1 – a very light shade, and Kanebo Revue powder foundation in OC-B or so. Every tester I tried in the 5 shades Angelfit liquid foundation comes in was either too yellow, too pink, too light or too dark. There was no one shade that fit. Boo! :( The 5 shades available are W01, N01, C01, W02 and N03. The closest I could find to fit my skintone would be W01 – True Ivory or maybe NO1. Even then, its a tad on the light side. Girls of darker skin tone would have problems too because the line seems formulated for those with lighter skin tone. Definitely a mark of Japanese makeup!
Here are the specifications of the product:-
- Super-blendable formula gives perfectly smooth coverage that you can layer without ever clogging pores
- Revolutionary Pink Pearls technology highlights skin for a natural and luminous glow
- Perfectly fits your skin’s tone and texture for natural flawless coverage
- Formulated with moisture and care ingredients â€“ chamomile essence, Royal Jelly & Vitamin E
- SPF 17/PA ++
- This product is fragrance-free, hypoallergenic, does not clog pores and is dermatologist-tested.
I found that it had quite good coverage bordering on thick so you really have to be careful and use only very little and make sure to blend it nicely. I’m trying my darnest to finish up my L’oreal True Match foundation so I can try the Angelfit foundation out. Maybe I’ll get it before the promo period ends and keep it till I’m finished eh? ;) After the promotion period ends, I’m not sure what the retail price will be but since its Maybelline I’m not expecting it to be very expensive at all.
I’ll be back with a proper review later once I get this!