Having been around the circuit for a while, I’ve noticed a huge explosion of beauty blogs in the past 2 years. Its not a bad thing, of course. I’m just a little curious as to why people read beauty blogs.
I mean, its useful for me to know, naturally, since you’re reading one, and I’m writing for it But do you generally read beauty blogs and lots of them, or do you just read them as and when you need information for a potential beauty purchase? Why do you read beauty blogs? Come on, humour me
I read a fair number of beauty blogs myself and I suppose the reason why I do, is because I like knowing what’s available out there, and what’s good or what to avoid from a consumer point of view, leaving aside the marketing spiel.
I read some blogs just for information, some to stay up to date, and some because I enjoy reading their blogs, even if I am not all that interested in the particular brand or product being talked about. Some are just fun reads, you know.
I used to read a lot of personal blogs back in the day when blogging was mostly about personal thoughts and experiences, and not too narrow a niche, and when I come across a blog that has that chatty, rambly, random vibe to it, while still maintaining a focus on fun beauty stuff, I tend to stick around longer because I never know what will come next.
With others, I look to them for information on what’s new in the market. I tend not to be too attached to those that feel a little clinical to me, so I may just browse over once or twice a week or only when I need to view pictures or get some information. And naturally, the more “real” the blog feels, the more likely I am to read it. Oh and yeah I guess it also appeals to the voyeuristic pleasure in sneaking a peek into someone else’s life or beauty cabinet
I suppose we all have different reasons for reading beauty blogs. What’s yours?