Having been around the circuit for a while, I’ve noticed a huge explosion of beauty blogs in the past 2 years. Its not a bad thing, of course. I’m just a little curious as to why people read beauty blogs.
I mean, its useful for me to know, naturally, since you’re reading one, and I’m writing for it :D But do you generally read beauty blogs and lots of them, or do you just read them as and when you need information for a potential beauty purchase? Why do you read beauty blogs? Come on, humour me :)
I read a fair number of beauty blogs myself and I suppose the reason why I do, is because I like knowing what’s available out there, and what’s good or what to avoid from a consumer point of view, leaving aside the marketing spiel.
I read some blogs just for information, some to stay up to date, and some because I enjoy reading their blogs, even if I am not all that interested in the particular brand or product being talked about. Some are just fun reads, you know.
I used to read a lot of personal blogs back in the day when blogging was mostly about personal thoughts and experiences, and not too narrow a niche, and when I come across a blog that has that chatty, rambly, random vibe to it, while still maintaining a focus on fun beauty stuff, I tend to stick around longer because I never know what will come next.
With others, I look to them for information on what’s new in the market. I tend not to be too attached to those that feel a little clinical to me, so I may just browse over once or twice a week or only when I need to view pictures or get some information. And naturally, the more “real” the blog feels, the more likely I am to read it. Oh and yeah I guess it also appeals to the voyeuristic pleasure in sneaking a peek into someone else’s life or beauty cabinet :D
I suppose we all have different reasons for reading beauty blogs. What’s yours? :D