Have you ever wondered “I like this scent but I wish it could be a bit more floral” and thought about layering one scent over another? For many standalone perfumes, this doesn’t work very well (I’ve tried with varying degrees of disaster) but I learnt (by accident) about a brand that does encourage this fragrance combining and this brand is Jo Malone.
Its another one of those brands that I picked up on through reading blogs. Bloggers just don’t know how much of an enabler they are but the fact is, its so easy to get sucked in sometimes that its scary. Is it any wonder that brands now turn to to bloggers to build hype? 😛 (This isn’t a brand built hype by the way – I wish it was then I could tell you it was gifted, but its not 😛 )
Jo Malone – a fragrance brand I’d come across over and over in the past few years and my interest was piqued. The first time I managed to take a sniff was at the store in Suvarnabhumi airport in Bangkok. I couldn’t quite understand what the SA was saying so I spritz on some scents to try, smiled politely and left. I like to let scents develop directly on my skin before deciding if I want to buy a fragrance, so I rarely, if ever, buy a perfume outright. I decided I wasn’t quite taken by the scents.
The next time I sniffed it was in a store in Hong Kong. This time, there was no SA so I didn’t know what I was doing. So again, I left empty handed. And then, on my flight back from Hong Kong, while flipping through the duty free shopping booklet, my eye fell on this set – the Jo Malone Fragrance Combining Set. It was rather pricey, I remember – something like US$95 or thereabouts but I’d get 6 mini bottles of fragrance in a box. I thought it was a good way to sample the brand.
Lest you think you have to jet set off to the unknown to take a whiff of Jo Malone scents, take heart. Jo Malone now has a store at Pavilion Kuala Lumpur (Fashion Avenue) 😉 I then learnt when I opened the box, what I found unique in Jo Malone scents – they are made to be combined and layered so you can create your signature scent. A bespoke scent, as it were. What fun! 😀 Have you tried this and do you have a favourite Jo Malone scent or combination?
Incidentally, there is a new limited edition range called “Sugar & Spice” of which I have some pictures below. I’ll tell you a little about them too.