When the announcement of the new Jo Malone Basil & Neroli Cologne was first made, I had a little laugh over it. It was about the time that I had just started my little basil growing experiment (still going strong, thank you for asking!) and I was big on everything basil. A perfume in the scent was perfect to round it all up!
Interestingly, the brand launched this with the rather vague descriptive phrase “A London Lark”, intending to depict a fashionably fun London. A ‘lark’ as I’m sure you realise is rather like a jaunt or a frolic or caper – all words that have fallen out of use in daily English, rather unfortunately. I highly doubt they meant to refer to a little brown bird LOL! 😛
The launch did bring to my mind a little hint of Camden Town – a little trippy and a little eccentric. For me, London is one of 3 things – loutish, proper or eccentric. Basil & Neroli kind of falls into the last category 😛