Oh rejoice! Laneige has finally made things easy for us all by renaming their popular sleeping mask, the Water Sleeping Mask! Why I say so is because prior to this, they had always called it a sleeping pack. The last incarnation was called the Water Sleeping Pack EX.
It’s not unusual though. Most, if not all Korean brands call their masks a “pack”. I often wonder if there’s something lost in translation there.
I have noticed that with Laneige expanding rapidly overseas in the Western world (I think you can easily buy their products in the USA now – let me know if I’m mistaken!) perhaps they felt it was time to be a little more precise in the naming of their products.
This here is the new packaging and an upgraded formula of their popular hydrating sleeping mask. The new packaging sports a matte, more angular tub. I noticed that on Target the same product with a similar name sports a different packaging that’s rounder and which is the older Asian packaging. I don’t know therefore if it’s the same product or an older version, or if it’s a different incarnation for a different market. What you see here is the newest version.
Does the new formula work for me? Well yeah, it does! 😀 So you could stop here, or if you persevere to the end, you might catch a little surprise 😉