Last week saw the release of a brand new cosmetics brand – Fenty Beauty. It launched at Sephora stores globally simultaneously, which I feel is quite feat for a brand, on that scale. But what really interested people was not so much the fact that it was a new brand, but that is was a new brand by singer, Rhianna, and that it boasted a wide and diverse range of foundation colours.
What did I do? I spent the weekend with family and relatives, and sliding down the pole at the local fire station LOL! And honestly, was I champing at the bit to head to a Sephora store to be the first to check out the new brand?
No, I wasn’t. Primarily, it’s because it’s permanent, which means I can check it out at my leisure. Granted, it may be after the hype dies down, and people forget about it. But I sometimes prefer to digest beauty news that way, because it then feels less hectic. Confession: I didn’t even know about its launch until a week or two before it was made available! 😛 Oops!
But what say you? Do you strive to keep up with new brands and releases?
I’m not saying that keeping up with the latest makeup brands, product releases and trends is a bad thing. Far from it! (Well, except for your wallet LOL!) I used to chase the newness, and I know how exciting it can be, to be there, right at the forefront of the action as you get that newest makeup palette in your hot little hands 😀
When makeup releases became more regular and harder to keep up with (and I got more careful with my spending due to various other commitments), I switched my attention to skincare. There I was, chasing all the new skincare brands and releases too. It’s an incurable disease I tell you LOL! 😀
Yet, I’ve stopped in the interim. Rather, I’ve forced myself to stop, and pause, and breathe. The difference for me, is that if I do all this chasing, I have to “work” at them for the blog. And that put paid to a lot of desire to keep churning out content on all this newness.
I do appreciate being fed the newness, because I’ve consciously stayed away from pursuing it, so I’m a little behind when it comes to news. I also enjoy playing with new things in my own time, exploring it and working at it at my leisure, instead of just rushing it out as news consumption. I know some people appreciate that, and you know, that’s what makes us all different 🙂
There is always that odd release I come across that intrigues me, or interests me enough to chase it for a while. But often, I tend to forget, as something else even newer comes along. I feel that it’s a bit of a vicious cycle, to keep wanting something new and something different; it fuels the short attention span that we now have, when it comes to the news. There is no more shock or surprise factor.
I was thinking about this because I’ve noticed that the Christmas (or more politically correctly known as “Holidays”) collections are starting to drop. It’s just September. This means that the blogs I follow, and my social media timelines will be filled soon, with people chasing all this newness, hoping to get hold of it for a “scoop”.
I’m afraid that as a consumer, I find this all rather tiring and makes me jaded. It’s hard for me to get excited about things anymore, which really, is my own problem. I shouldn’t be passing off that cynicism onto you LOL 😀
So, why don’t you instead tell me if you climb on your 4WD truck and chase the rainbow when it comes to new beauty releases and brands? 😀
What say you on this topic? Are you eagerly looking forward to any new products or launches?
Tell me if this gets to you too? Don’t let my views influence how you feel. I understand how it feels to be a new beauty junkie and wanting to try everything new out there. Oh, those days were exhilarating! 😀 But be careful not to burn out! Now, what are you anticipating? I’m actually looking forward to the new Hourglass face palette in their Holiday collection. Oh, and Chanel’s Libre collection for Christmas. I saw some pictures, and I’m in love with the muted, neutral look and beautiful red lips!! 😀