If there’s one aspect of makeup evolution that I have welcomed with open arms, it is the evolution of base makeup, or foundation. I stayed away from using liquid foundation for many years until fairly recently, due to its texture – thick and cakey. Sheer foundation was quite unheard of back in the day – why use a sheer foundation? You might as well not wear makeup. Makeup was to be seen.
Now, we have moved on, thankfully!
With the evolution of base makeup, I’ve also noticed how cosmetics brands are positioning their foundation or base makeup, as a skincare-hybrid product. Because it goes on all over your face, almost like a moisturiser or skincare product, companies are now infusing their foundations with all sorts of skincare benefits. It started out with sunscreen (many foundations now boast a pretty high SPF) and most recently, brands are now infusing their bases with serum and skincare benefits. It may not be reflected in the name, but it’ll be there, as one of the selling points of the foundation.
I got to talking with a beauty editor recently about this, when she asked me what I thought about skincare serum in foundation, and whether it was sufficient, or if there were any benefits to be derived from it. That was interesting. I never quite thought about it before! 😀
The reason I tend not to think about it, is because in my mind, skincare and makeup are kept quite distinct and separate. Anything that goes on my skin up to the sunscreen layer, is skincare. Anything that goes on after my sunscreen, is makeup. I’m particular about what goes on before sunscreen. I’m less particular about what goes on after that, as long as it looks good – makeup for me is about aesthetics.
For me therefore, any skincare products – moisturiser, serum and/or sunscreen – infused into a foundation is a plus point, but isn’t a primary consideration when I look for a foundation. For me, texture is most important in a foundation, and how it sits on my skin.
I am quite aware that many brands now tout foundation with skincare benefits, with all sorts of anti-aging serums being added. I think it’s a great – to a degree. Serums are usually, a more concentrated formula of an active ingredient, and when used on your skin as part of your skincare routine, helps you derive benefits, be it for hydration or anti-aging or skin brightening.
However, the question that was posed to me also rang alarm bells, because it made me think – Are there people out there, who are so comfortable with the fact that their foundation contains a skincare serum or sunscreen, that they don’t use a separate serum or sunscreen? You’d have read my thoughts on the sunscreen issue and my view is the same when it comes to serum in foundation. There will never be a high enough level of skincare benefits or serum in a foundation, for it to make a big difference to your skin, unlike a separate serum as part of your skincare routine.
To me, makeup is makeup; and skincare is skincare. If a makeup product contains skincare benefits, that’s well and good. I don’t mind extra benefits for my skin, especially if it’s something I’m wearing all over, for the whole day. But it is not, and never will be a replacement for my skincare serums.
If you want to DIY, you could even infuse your own foundation with serum – just drop a drop of serum into your favourite foundation. It thins the formula, and in some cases, helps it feel more comfortable. But you may also notice how only a tiny little drop can make a big difference to texture. I personally feel the same to be true of any serum-infused foundation. Any benefits are minimal. It is a nice addition, but it is by no stretch of imagination, a replacement for your skincare.
Do you have thoughts about skincare or serum-infused foundations?
Do you think they’re gimmicky or if they do work better for skin? Do you think they are better for your skin and does it influence your purchase of a foundation?