Where I live, we often get sales and promotions on all sorts of goods almost all year round. Barring luxury goods which go on sale only about twice a year, most everywhere else goes on sale very often. I often tell people that if they’re waiting to buy something, wait a few weeks and they might just get it at a discount. Having many religious and cultural festivals helps too. Great for the consumer! :D
But I’ve also noticed that despite the almost year round sales and discounts, the shopping season intensifies somewhere around November all the way through January. Part of the reason is the year end school holidays, and then it’s Christmas and then Chinese New Year so it’s a solid 3 months of shopping, deals and discounts. On top of all this, I see Black Friday and Cyber Monday deals flying all over the place and bombarding my inbox (nevermind that I’m not even based in the USA) and this starts in October!
But this year, I got to wondering – do you feel compelled to shop more at the year end? Do you think you get better discounts? Or maybe for beauty shopping, it’s all the gift sets that get you whipping your wallet out?
Many brand people have shared with me that the year end, or Christmas time is when they make the most sales for beauty products and perfumes. I suppose the pretty packaging coupled with the value priced gift sets just makes a consumer go “What a great deal! I’ll have to buy it!”
Personally, I too used to wait for year end deals. Truly, if you are planning to buy something, you can’t go wrong waiting for a value buy set or gift set. It just makes economical sense.
However, over the years I’ve stopped being sucked into year end sales, best buys, value buys and gift sets. I was in fact, quite put out this year by the explosion of sale notices in my email inbox and the many “gift guides” that appear at around this time of year. No offence to anyone, but the endless push to buy! buy! buy! really turned me off. I have stopped putting together gift guides for this reason. I just don’t want to be part of this vicious cycle, even if I do feature products, but I feature them all year round so it’s no different at this time of year.
These days, instead of keeping all my shopping till the end of the year, I spread it out through the whole year. There are always gifts to buy and I do like gifting people I love, but I work out what I want to get ahead of time, and then when I see a good deal, pick it up and keep it. When I travel, I pick up items that I see and add it to the gift pile. This way, I spread out my spending, I don’t feel the pinch when I get my credit card at the end of the year, and I don’t get too suckered in to buying stuff I may not need, just because it’s on sale or there’s a good value buy gift set.
It helps of course that I am saving up for big ticket items so every sale that I skip means more money saved towards my goal. But it’s also a good way to keep control of limited funds. I guess you could say I’ve put my shopaholic days behind me. I never was one to start, but now I’m truly not one and that makes me very happy. I’m a big girl now :D
Do you find yourself spending and shopping more at the year end? Do you feel compelled to shop during the sales everywhere?
When I didn’t have a financial goal, I did I freely admit. Year end sales are usually the best sales with the best discounts, and a great time to pick up clothes and beauty products. These days however, I spread out my shopping for gifts (Christmas and birthdays) and shop when I need to which means I save more, shop less and end up owning and gifting fewer, but better quality items :)