This is my 2nd Max Factor mascara I’ve tried. The first is the famed 2000 Calorie mascara I bought from Hong Kong when Max Factor had not yet come in. When Max Factor returned to Malaysia, they brought in their new mascara – False Lash Effect Mascara.
The promise is a big one. It is to give you the effect of wearing false lashes by just using the mascara. Does it? Naturally, that’s what we’re here to find out! :D
First off, the brush. Its HUGE!
Ok let me rephrase that. Its a BIG brush but the bristles are tiny! They look like little short thorns on a stick. I felt my heart sinking at this point. A big brush is fine. I can angle it so I get it to coat my lashes. But a big… err… stick and tiny bristles? It would take some doing.
The first few times I used this, I got mascara all over my lid. Irritated me to no end. In the end, I found it works best on curled lashes. Perhaps if you have long lashes, it will be able to grab onto your lashes better. For me, it was an acrobatic exercise to get the bristles to align with my lashes and for the rest of it not to get all over my lid.
Alright, so the brush was a bit of a bother. Did it give the effect of false lashes? You be the judge.
As you can see, it offers some length. I actually like the effect it gives. Its light, provided I stick to just 2 coats. More than that and it can get clumpy and spidery. But it did not give a full lush effect that wearing false lashes can give. Or maybe if you were wearing the natural looking ones, then yes, this fits the bill.
Two more gripes. Tube is too fat and is a bother to fit into a makeup pouch or even to store and the formula is a little wet so it can and does transfer to my lid. I experienced no smudging with this on the whole day so provided I’m careful with how I apply it, it works.
Pros: Adds length to my lashes, Light formula, Provided I am careful it is a nice everyday mascara
Cons: Pricey, Wet formula transfers onto lid easily, Tube is too fat and bulky, Brush head is too fat and bristles too short for my short lashes unless curled first, Not dramatic
One more problem. At RM66 a tube, I find it a little pricey. That said, its going for £10.99 in the UK too so perhaps its just a global pricing strategy. Oh and here in Malaysia, Max Factor is found in department stores. No pokey pharmacy or drugstore display – they’ve set it up as a full counter! Here’s the counter at Isetan Lot 10. Yep, they’re in Isetan :)
A little surprising but there you go. Most of the items aren’t too pricey. I only remember the blushes being RM36 each because I bought them :P I can’t remember the rest of the prices but you can expect some Max Factor reviews coming up here. I might not be that crazy over the mascara, but I do like the Miracle Touch Foundation and the Powder and Cream blushes :D I used to have the single eyeshadows too many many years ago and I liked them too so do check them out if you like earthy shades.
Have you tried this Max Factor False Lash Effect mascara? Max Factor ran a promotion when they launched where they had a buy one free one offer. At those sort of prices I would say its a good deal. At its retail selling price, less so. Xin of PrettyBeautiful wasn’t happy with this one too.
I know the Max Factor mascaras work for many people so perhaps you would disagree with my view :) Or have you tried other items in the Max Factor line you think everyone should try?
Max Factor False Lash Effect mascara retails at RM66 at Max Factor counters. I don’t have a full list, but you can find Max Factor counters at Isetan, Parkson, Metrojaya and Pacific Department stores.