Last weekend at Isetan, I saw a little “tea party” going on at the SK-II counter. I also saw the new essence at the counter with its rainbow bottle. It reminded me of the rainbow colours on an oil slick – you know that sort of illuminescent rainbow colour?
I didn’t have time to stop by but I looked it up because its been getting a lot of TV time and what caught my ears from the TVC was something about it enhancing your “Aura-lucency”. It supposedly uses the technology of “balance of light on the skin” to deliver a new level of translucency and eveness of skintone with an “aura that glows from within”.
Now perhaps I’m mistaken but isn’t the “aura” intangible and invisible? Doesn’t your “aura” too extend AWAY from your body – some people say for miles even? (See definition of “Aura”) If you believe in the concept of people and living things having an “aura” then you will also know that no cream or lotion or essence can enhance your “aura” bar maybe ingesting it.
Actress Cate Blanchett and Model Qi Qi says it works (I don’t know how they saw their aura getting brighter) but they ARE brand ambassadors after all. It better work for them! :P So now apparently, we don’t only have to worry about having translucent skin with even skin tone, we have to worry about our aura being brightened too.
I think this is taking things a little too far off the course because what this new SK-II range is, is another skin brightening product range. Promising whiter, brighter skin is something many brands have been offering us with their whitening and brightening range of products. SK-II too has their own whitening range.
I was an SK-II user in their early years of market penetration here in Malaysia (used the whole line, Miracle Water and all). When they launched the “Whitening Source Essence” (now discontinued or renamed) I was one of the early users. It helped whiten or brighten the skin as do any other whitening or brightening essences or serums. Stop using it and the efficacy stops after a while. Its applicable to most skincare. (I no longer use SK-II)
But to promise me “aura that glows from within”? I think its just marketing speak for “We want to call it something different but its essentially the same thing”
I’d rather just do good, eat healthily and exude a sense of peace and goodwill to enhance my “aura that glows from within”.
If you’d like to enhance your aura with a pitera enhanced essence and De-Melano P3C then spring for it at all SK-II counters. The SK-II Cellumination Essence is priced at RM449 /30ml and RM649 /50ml.
Or you could just keep healthy and have peace and goodwill to all mankind like me – its way cheaper and might actually work better :P Your take?