Just barely 1.5 years after its opening, and just almost a year after I visited the Sephora Hong Kong store, I discover its to close its doors soon – by the end of March 2010. (Online source and Twitter)
Apparently there are discounts going up to 70% off the products in Sephora Hong Kong so if you are heading there before end March 2010 or are in Hong Kong, now would be a good time to take advantage of this 😉
To be honest, I was not surprised at this piece of news. Sephora Hong Kong was a disappointment to me. In fact, having walked into Sephora Hong Kong and Sephora Ion Orchard Singapore numerous times, I’ve yet to buy anything from either of the stores. Perhaps I’m just a little jaded or perhaps the high prices of cult brands just put me off.
I’m expecting the closure is to do with the opening of a store in Mainland China soon – Hong Kong is just too saturated already. Beauty stores are available at every corner – Sephora is not unique. Mainland China on the other hand is a much larger market as everyone knows. Sell 1 lipstick to every woman in 1 city in China and you are an instant millionaire many times over.
I’ll be interested to see if this will mean that Sephora will not enter Malaysia too. Rumours were that they were slated for a space in a local shopping mall but till now things are pretty quiet on that front.
Personally though, I feel the market here isn’t big enough to support a Sephora store. Malaysians just aren’t THAT into beauty specialty stores and we already have Sasa stores and department stores’ beauty halls that are probably only just getting by. This is even more so with Singapore so close by where there are already 2 Sephora stores there within walking distance of each other. Might this shrinkage also mean that Singapore will end up with just 1 Sephora store?
Let’s sit back and watch shall we? 🙂