I came across this new skincare range from Kiehl’s on WWD and I’m intrigued. Kiehl’s has come up with a new Acai Berry skincare range that is certified Organic.
What really caught my eye is the use of the Acai Berry.
What is the Acai Berry?
You might have seen a lot of spam online about the acai berry and its antioxidant benefits. Spam aside, the Acai Berry is a fruit from the Acai palm tree found in the Amazon rain forests. Its supposedly very high in antioxidants, amino acids and essential fatty acids and is popular in Brazil – I must ask my brother in law who’s just got back from there – should have asked him to bring me one!
The spam starts when you look for the Acai Berry Diet because there are products or websites dedicated to telling you about or selling you products purportedly containing Acai Berry extracts to help you lose weight or touting it as a miraculous cure-all for anything from fever and hair loss to diabetes.