We haven’t had a major brand launch a new skincare line recently have we? Many of the new releases we’ve been getting are reformulations of existing products or additions to an existing range. So, learning of a brand new addition to the Shiseido skincare stable about 2 months ago was very exciting.
The new range is Ibuki and you will be seeing it roll out at Shiseido counters starting from about now or early September 2013. I believe this is a worldwide launch date, which puts us in Malaysia up there with the rest of the world! We are getting with it, peeps!
Ibuki will replace The Skincare which you may be familiar with under Shiseido’s skincare range. This new range is targeted at the men and women of the new millenia – working long hours, leading fantastic and hectic lifestyles, battling city pollution and free radicals, staying up date chatting on whatsapp and scanning Instagram feeds… oh wait. That’s just me I think hehe…
Ibuki intends to address these stresses on the skin and help build the skin’s resistance to UV rays, dryness, pollution and strengthen it from inside out, making skin stronger, so your skin looks better and is ready for anything. This is done using something called a “Shape Memorizing Cell Technology™ which works to return cells to their ideal condition by plumping them up and restoring skin moisture. Basically, it rehydrates dehydrated cells, much like how you rehydrate your dried shiitake mushrooms before cooking. Erm… yes. Very culinary and very scientific! Here’s a quick run down of the products – only 7 for now.
Ibuki Gentle Cleanser and Purifying Cleanser – RM115/125ml
These cleansers lather up to the richest and softest lather I have come across so far. It is seriously impressive how well it lathers up from just a little bead of product so a very little goes a very long way. I have tried the Gentle Cleanser and I love the cushiony lather and the lovely floral scent. But best of all, unlike many other cleansers that lather up this impressively, it doesn’t dry my skin. It feels clean – almost to the point of being squeakily so – but doesn’t feel tight. The Gentle Cleanser would be more suitable for those with normal-dry skin while the Purifying Cleanser will be targeted at those with oily skins.
Ibuki Softening Concentrate – RM160/75ml
This would be the “star product” in that it would be the one product to try from the brand. This is intended to soften the top layer of the skin to help products absorb and penetrate better into the skin. Think of it as a pre-moisturiser because it is on its own, quite hydrating. It does hydrate your skin and makes skin feel lovely and soft. There is a floral scent which is quite strong but not terribly cloying or unpleasant. But you can’t miss it. I’ll take this for a spin and let you know what I think of it in a month or so
Ibuki Refining Moisturiser (75ml), Refining Moisturiser Enriched (50ml) – RM175
Next comes the moisturiser which comes in 2 types. A light textured Refining Moisturiser which has a lotion/emulsion feel and comes in a pump bottoe; and a heavier textured Refining Moisturiser Enriched which has a cream feel and comes in a tub.
There is that signature light floral Ibuki scent, which you soon start to recognise, and I find the texture of the Refining Moisturiser lotion is quite moisturising on skin. Applied over the Softening Concentrate, it seems to infuse skin with even more moisture, so it feels quite comfortable and dewy. The Refining Moisturiser Enriched has a slightly heavier feel since it is a cream, but isn’t too heavy. I think the latter would be more suited for someone with significantly drier skin.
Ibuki Protective Moisturiser SPF15 – RM170/15ml
I am not sure what to make of this. On the one hand, it is a moisturiser, so think of it like a day moisturiser. On the other hand, it only has SPF15 sun protection! I do wonder what Shiseido was thinking of when they made this, but they definitely weren’t thinking of us here in the tropics where the sun is harsh and UV rays cause our skin to explode in frenzied pigmentation marks. My suggestion, skip this and use a proper sunscreen. After all, Shiseido makes an excellent one!
Ibuki Eye Correcting Cream – RM170/15ml
Yep, that’s that little tube right there. On the back of the hand, it feels comfortable, and it is supposed to calm and hydrate skin while diminishing dark circles and fine lines. Practically what every eye cream tells you it does. No thoughts on this but knowing my poor history with eye creams, I won’t be trying this one.
Incidentally, if you want to try this brand new skincare brand, there is a beauty set available at counters where you can get a full size Softening Concentrate (told ya it was their star product!) and generous deluxe sized samples of some items while stocks last. Happened to see it in a flyer so, that might be the best way to give it a go, or just try asking for samples at the counter. I’m sure they’d have them since they have to promote a new brand and how else do you promote it except by letting people try before buying, eh?
Does the Shiseido Ibuki skincare range interest you?
I put this as a rather basic range, pretty much as The Skincare was. You get your basic wash, softener and moisture and it will do just enough. Nothing more. So, if you are in the market for a basic range of skincare (you can of course, slot in your serums as you go along, rather like a jigsaw puzzle) then I suppose, this is always worth taking a look!
Shiseido Ibuki skincare will be available from 1 September 2013 at all Shiseido counters. Prices of products are as set out above