I was thinking about this during the launch of Signorina, the new fragrance by Salvatore Ferragamo a while back. You see, unbeknownst to me, Ferragamo actually has quite a few fragrances released already. But I never paid much attention to them. When I saw pictures of the bottles, I suddenly realised why. I didn’t see the Ferragamo brand reflected in the bottles.
However, Signorina, the new fragrance features that famous grosgrain ribbon bow on the bottle and suddenly, I saw in it, Ferragamo! Anyway, I’ll tell you about the fragrance another day. Today, I was just curious to see what you thought about fashion brands that branch into the cosmetics arena.
Do you expect more of a fashion brand that branches into cosmetics? Do you expect less? Or do you have no expectations at all?