Ah Serum de Rouge, one of my favourite lippies! I love that they help treat my lips whenever they feel chapped and dry, so if I have horrid dry lips, this is the range of lipsticks I reach for. It doesn’t accentuate the dry skin and helps treat it so it only gets better throughout the day.
I have quite a few now since their launch *ahem* and I’ve been mostly happy with them all. This one’s No. 730 Corail Serum (French) or Coral Serum (English) which is, as the name implies, a lovely soft coral lipstick. Who was it who was asking me for coral lipstick recs? Take a look at this one! 🙂
It looks absolutely BORING in the tube. Just look at that. Blah. But once swiped on skin, its a lovely pigmented soft coral. Pigmented yet light on lips; lipstick yet lipgloss. Love!
Here’s another look at it in the tube.
Doesn’t look like much does it?
Here’s the swatch on the back of my hand.
Dior Serum de Rouge No. 730 Coral Serum Swatch
Its lightweight but the colour isn’t sheer at all. For me, it applies quite opaque and on me, it does last at least 4 hours till lunch including water and coffee intake. That said, I never seem to have a problem with lipsticks lasting on me at least 4 hours with drinking. I do tend to wipe off my lipstick after lunch so I never measure it past the lunch hour.
Also featuring RMK Separate Curl Mascara and Max Factor Cream Blush Soft Cardinal
My lips are actually very dry when I applied this, but you can’t tell can you? Wonders of this lipstick! 😀
In real life, its a little bit more coral but the intensity is about what you see in the picture above. Its not a scary bright orange but it is a lovely soft coral that I think will suit most so do take a look at this if you are in the market for a coral lipstick. Its lovely in warm weather 🙂
Pros: Lovely lightweight texture, Help treat dry chapped lips, Applies smoothly like a dream, Lovely soft colours, Gorgeous packaging
Cons: Pricey
To get an idea of other shades in the Dior Serum de Rouge range, check out my previous reviews on Peach Serum, Crimson Serum. I gave my mom Raspberry Serum… and she’s asking for a replacement 😛 Its pricey and you don’t get a huge lot of product in the tube, but heck, its love! And when you’re in love, you get irrational 😀
Have you tried any Dior Serum de Rouge lippies and if you have, what’s your favourite colour? Share! Share! 😀
Paris B
Dior Serum de Rouge Lipsticks retail at RM109 at all Dior counters
What is the 30 Days of Lip Swatches project? I will be showcasing and reviewing 30 lipsticks or lip glosses in the coming days. Lip products was chosen by popular vote from the readers. You may find all 30 days of lip swatches or follow it by clicking on the Lips category.
Previously : Day 13 of 30 : Guerlain Rouge Automatique Chamade
Hanny says
May 30, 2011 at 4:56 pmPretty!! I love how luminous the finish is ahahaha ^.^
ParisB says
May 30, 2011 at 6:24 pmYeah! Its very lovely! 😀
Jess says
May 30, 2011 at 6:12 pmOh, I love Serum De Rouge too, and I’m very glad that Dior launched more colors (especially brighter colors)!
I agree that the formula is absolutely amazing in terms of moisturizing like a lip treatment!
Coral Serum looks very elegant and flatters your skintone a lot!
ParisB says
May 30, 2011 at 6:26 pmThank you Jess and Yes I agree with the brighter colours too! Their newer colours are so much brighter yet not too in your face. I think we are probably two of Dior’s biggest fans eh? 😀
lina says
May 30, 2011 at 7:21 pmi have 2 of these..
rosewood which is my most favourite of all.. as u said.. my lips but better..
and raspberry when i need more color..
ParisB says
May 31, 2011 at 9:46 amI love Raspberry too (but mom swiped it!) and I haven’t tried Rosewood… so don’t go putting ideas into my head! >.<
gio says
May 30, 2011 at 8:46 pmThat’s a beautiful and elegant shade. It looks very flattering on you.
ParisB says
May 31, 2011 at 9:47 amThank you Gio! I’m sure it’ll look lovely on you too! 😀
Lisa says
May 30, 2011 at 9:55 pmIt’s lovely and I’m getting this!
I have 640. I like how it leaves a lovely tint on the lips after it’s all gone besides being moisturizing.
ParisB says
May 31, 2011 at 9:48 amOh yes 640 does leave a bit of a stain but at least that means we can just top it up with gloss if we feel lazy hehe… 😉
lyn says
May 30, 2011 at 10:20 pmThis shade looks so pretty on you! I have Beige and Rosewood but am not a big fan of these. I think the packaging is annoying, what’s up with all that clicking? It drives me batty!
ParisB says
May 31, 2011 at 9:49 amThank you Lyn. I must be weird… I like the clicky pen! LOL! If I’m not paying attention, it tells me that 2 clicks is about enough to start applying hehe…
Jan S says
May 30, 2011 at 10:43 pmI love this lipstick and it is certainly worth the occasional splurge. I tried peach serum and it was quite misleading..it was too pink to be peach, imo, but coral serum looks the perfect shade of peach. I shall purchase this for birthday or special occasion! thanks for the lovely pics, as always 🙂
ParisB says
May 31, 2011 at 9:50 amLike you, I too found Peach Serum way too pink. Maybe they were looking at the pink side of an actual peach when they named it LOL! Thanks Jan I hope you have found something you might like!
Jamilla says
May 30, 2011 at 10:58 pmI have this and love it – a great shade for Asian women!
ParisB says
May 31, 2011 at 9:50 amYay Jamilla! I have to agree. It suits our colouring well.
Julia says
May 31, 2011 at 3:22 amLooks like Lavshuca’s Moist Melting Bar could be a dupe, texture-wise. ^^
ParisB says
May 31, 2011 at 9:51 amAh… I haven’t tried Lavshuca’s lippies, but I wouldn’t be surprised because lipsticks in Japanese makeup is one of the best I’ve come across although they do tend to be sheer.
Julia says
July 21, 2011 at 5:27 pmSorry for the late reply. ^^;
Japanese lipsticks tend to be sheer, mostly, but I find those particular ones quite pigmented. (Although I only have the deepest red colour.)
safiza says
May 31, 2011 at 10:55 amHi PB,
I bought my second Dior’s Serum de Rouge No. 760 at Incheon Airport, Seoul during my last trip. The price quoted was in USD and after conversion it only cost me about RM96.
I used the lippie about 10 minutes before the flight touched down and to my horror it can’t be scrolled down !! I had to go to one of the duty free cosmetic shop where the SA helped me wiped the lippie off the stick so it can be closed properly without sticking on the lid. The SA told me not to click it too much or else it won’t go down..
ParisB says
May 31, 2011 at 10:58 amOh dear! How very odd. All of mine scroll up and down quite nicely although I don’t turn it up too much, only about 2 clicks. I have heard of this problem from others though so you aren’t alone although it is a pain.
Mari says
May 31, 2011 at 11:20 amI was in love with Dior’s serum de rouge since I got the beige one as a gift. Sooo… I bought the coral and the raspberry ones! I love both shades but I use the coral one when I’m in need of a more subdued colour to go with darker eye makeup. It really does the trick, without making my lips go unnoticed. And on top of that, it is very moisturising! A true relief to dry lips.
ParisB says
May 31, 2011 at 4:47 pmYes! I love it that it helps me when I have dry lips so I can just swipe this one on in lieu of a tinted lipbalm. The coral will go very prettily with a darker eye and makes a good alternative to a “nude” lip (which I cannot for the life of me carry off!)
milktea says
May 31, 2011 at 9:08 pmNice colour… like toffee! 🙂
milktea says
May 31, 2011 at 9:10 pmOh btw… I clicked on the close icon on the Friso milk ad and it works now. i.e. the banner disappears. Thanks.
ParisB says
June 1, 2011 at 10:23 amGlad to know! *whew*!
ParisB says
June 1, 2011 at 10:23 amLOL! That made me go back and look at it… and yes it does look a bit like caramel toffee!
Nadia says
June 4, 2011 at 6:21 amAhhh…noooo!!! Another Dior lemming. This is so gonna crush my budget big time, but I do love that shade. It looks lovely on you by the way 🙂
ParisB says
June 5, 2011 at 6:27 pmThank you Nadia! I think you’ll totally rock it too! 😀 *waves it temptingly*