Is this going to be yet another rant or post about losing my blogging mojo? Goodness knows, I go through these phases a lot.
But no, to be honest it isn’t. What it is about really, is that feeling of ennui and disenchantment with blogging and what it’s brought about for many of us who have been doing it for a while, or even not for a while, but who are a little more particular in our coverage.
It’s no surprise to me that in a short few months, I’ve come across a number of blog posts from different bloggers in different parts of the world touching on the same or similar subject matter as to how I felt. I’m actually seeing a lot of what I label “beauty fatigue” out there in many blogs in recent times, and I just as readily confess to experiencing that sort of ennui. A small sampling of the posts I’ve read are on British Beauty Blogger, London Beauty Queen, Beauty Reflections and Sway Beauty and even as far as back as 2014 on Rocaille Writes; and while different in subject matter, the underlying theme seems to be a sense of disenchantment with the business, and a fighting desire to not be just another face in the crowd.
Beauty blogging is a huge business. I use the word “business” loosely because for some, it’s their livelihood, and for others, it’s a means to share. Run a search for “beauty blog” on Google and as of today, Google throws up 578 MILLION hits. So, you want to make your mark? You have to stand out, in a crowd of at least 500 MILLION people. That’s about 16 times the population of Malaysia. Puts things in perspective eh?
But what that also means is that it’s hard to stand out and be different, and above all, honest. You see, many bloggers, myself included, have to depend to a degree, on the brands to feed us information on what’s new and what’s the latest, in order for us to trickle that news out to you, the reader. The problem, as I see it, arises when news or launches go out in a huge social media blitz, but without critique. In a manner of speaking, a lot of the essence of beauty blogging is lost because of this lack of critique and that is, for me, my biggest disenchantment of all.
I’m really curious about how you feel, whether as a blogger or reader, and whether it’s a phase we’re all going through or if there’s something much bigger going on.