If there’s one thing I’ve noticed year on year since I started having some interest in makeup, is that limited edition collection and products are on the rise. Not content with having just 4 seasonal collections a year, brands are now releasing little capsule collections from time to time, often with pretty packaging or embossing, and loudly proclaiming them to be “Limited Edition! Get it now before it’s gone!”
And you know what? They all fly off the shelves and make the companies a boatload of money. One of the worst culprits is MAC Cosmetics which seems to release a new limited edition collection practically every week, and everything seems to sell out before they even reach the counters. Clearly, pretty packaging and pretty products sell. But how much of it is truly due to the packaging and colours and how much of it is the allure of owning a limited edition item?
I was thinking about this quite recently, when there was a slew of Spring and Summer limited edition offerings from all the major cosmetics brands in the market. I would see all the pretty colours and designs, the interesting combination of colours in palettes, the intricate embossing flooding Instagram and blogs… and I felt numb.
I picked up one or two items myself, but I realised that barring a few brands that consistently churn out quality products, many of these limited edition items are less impressive than their permanent counterparts. So I got to wondering if you are swayed or influenced to buy something because it is a limited edition product? Or because it is so limited in supply and because people build up the hype to the extent that you just have to own it even if you never use it?
One of the brands that consistently produces high quality cosmetics, even in their limited edition collections, is Guerlain. I have yet to find a dud in their limited edition offerings, and they are also usually consistently swoonworthy in their intricacy and delicacy. The upside also, is that the products are usually usable and high quality too and when I realised that they don’t churn out limited edition items the way many other brands in their ilk do, I realised that might be why they are able to maintain the quality.
I used to be quite a follower of Chanel and Dior collections, picking up one or two items from each collection but in recent times, I’ve found the quality to not be as high as what I had come to expect from the brands, especially considering their asking prices. In fact, for me most of the items have been misses and duds and that disappoints me because I used to be quite a fan of both brands.
Quality aside, giving in to the limited edition hype means that, as a blogger, I have to churn out a post as quickly as I can before they are all gone, and that means that if you read many beauty blogs, you are likely to see 20 billion posts all talking about the latest limited edition collection. Yawn! It’s not just you, it’s me too. Yawn! Plus I don’t have the luxury of time to be that much on the ball as the pro bloggers are, so that’s the other drawback.
So I have made my decision to not give in to the limited edition hype anymore. There are always exceptions of course, as there may be items that I like or am attracted to, and I’m afraid I’m horrible at passing up the chance to own pretty Guerlain goodies, especially if there’s Meteorites involved I recently acquired the Guerlain Aquarella Meteorites and I don’t even know if I should blog about it because I don’t know if it’s already all gone! I was quite pissed off when I told you about the very worthy Rose Grenat Rouge G only to be told it was already sold out in many places
If I am gifted with any limited edition item, I might blog about it but I plan to shift my focus to permanent items. For me, it relieves the pressure to blog and for you, it gives you the chance to not have to make a snap decision to shell out money you may otherwise save for something else. There are always exceptions of course. Prettiness like the Rose Grenat lipstick should not be missed
I’ve also realised that at the end of the day, makeup is only as good as actually using it so it doesn’t quite matter if it’s a limited edition item or a permanent item so long as it looks good and performs well. I’ve also learned that I’m not one to buy or keep things just to look at them and admire them. I want something that I can use. In that sense, I’d much rather focus on something that is available all the time as opposed to one that just appears fleetingly on the horizon. You could say that I’ve finally grown up! Haha
What say you: Do you fall for the limited edition makeup hype?
I must say I’ve been there and done that, chasing the hype, chasing the rainbow and feeling frustrated if I miss out on anything. But in recent times, that feeling has passed. I’m now a lot more blasé about things, less keen on new things, more interested in permanence. Maybe I have grown up after all