Here’s a funny thing. Bio-Essence is a brand from Singapore available locally in most pharmacies and has been available for years and years. I’d actually watched the brand launch from Day 1 (almost) and truth be told, knowing their origins, I was never very sold on their products or claims so I’ve never tried their products.
Yet, when I saw that this very same product was being sold at almost TRIPLE its price online in the UK, and been given cult status by “gurus” no less, I had to see what the fuss was about! Tsk. The power of suggestion eh?
This, which to give it its full title, is the very wordy Bio-essence Hydra Tri-Action Aqua Droplet Sleeping Beauty Mask *takes deep breath* and the cult status product in question. This is sold at £29 online here which at today’s exchange rate is about RM172. It retails at local pharmacies at RM70 (£11) or so and it could even be much less when it goes on sale, which is often. I purchased this at about RM55 (£9) or thereabouts!
I basically stood in the aisle at Watson’s pharmacy giggling dementedly to myself when I saw the price. I think the sales person left me alone because I looked off my rocker LOL! 😀 This must be what people must feel like when they go to Europe/France and see how cheap French pharmacy skincare is, and how much more expensive they are in other parts of the world or online.
But the big question isn’t about the price, it’s about whether I feel this deserves its raves as a cult product.