{"id":287,"date":"2007-09-19T12:00:16","date_gmt":"2007-09-19T04:00:16","guid":{"rendered":"https:\/\/www.mywomenstuff.com\/2007\/09\/19\/dirty-testers-turn-buyers-off\/"},"modified":"2012-08-22T15:33:31","modified_gmt":"2012-08-22T07:33:31","slug":"dirty-testers-turn-buyers-off","status":"publish","type":"post","link":"https:\/\/www.mywomenstuff.com\/2007\/09\/dirty-testers-turn-buyers-off\/","title":{"rendered":"Dirty testers turn buyers off : Brands should take note!"},"content":{"rendered":"

If there’s one thing I like about our local drugstore\/pharmacy makeup is that we have testers. This helps us make up our mind about colour and texture before buying which is a good thing since we don’t have an exchange policy here.<\/p>\n

But when you walk into a pharmacy and see a dirty tester for face powder like this one, what do you think?<\/p>\n

\"Photo-0199\"<\/a><\/p>\n

When I saw the testers for Revlon’s compact makeup at a Watson’s store recently, I was so put off by the look that I made up my mind never to try it. One tester pan was completely finished so what was left was just pure pan. Another was broken up and smeared all over while the other 2 lighter shades were just dirty looking.<\/p>\n

The tester is there to help the companies sell the product. The idea is so consumers can try it and see if the colour suits them, or if they like the texture of the product.<\/p>\n

If no one bothers to wipe down the testers every now and then and makes sure that it looks neat and tidy, no one will dare touch it and therefore it does not translate into sales. If Revlon is wondering why their Compact Makeup isn’t selling very well in Watsons at Bangsar Shopping Centre, this is the reason why – mangy dirty looking testers!<\/p>\n","protected":false},"excerpt":{"rendered":"

If there’s one thing I like about our local drugstore\/pharmacy makeup is that we have testers. This helps us make up our mind about colour and texture before buying which is a good thing since we don’t have an exchange policy here. But when you walk into a pharmacy and see a dirty tester for<\/p>\n

Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"yoast_head":"\nDirty testers turn buyers off : Brands should take note! - My Women Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mywomenstuff.com\/2007\/09\/dirty-testers-turn-buyers-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dirty testers turn buyers off : Brands should take note! - My Women Stuff\" \/>\n<meta property=\"og:description\" content=\"If there’s one thing I like about our local drugstore\/pharmacy makeup is that we have testers. 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