If you thought 3D was all you had to worry about, L’Oreal now introduces the concept of Lash Architect 4D – a false lash effect in 4 Dimensions. Honestly. 4 Dimensions? Is the Dungeon Dimensions a reality? (Discworld fans, wave your hands 😉 )
In all seriousness, the 4 Dimensions L’Oreal refer to are – Volume, Length, Texture and Curl. Basically, this would be everything you ever need or want in a tube of mascara…. And its waterproof. That should make it 5D, right? 😛
This mascara caught my eye not so much because of its claims, but because of the pretty metallic teal colour of the tube. What can I say, I’m shallow that way 😛 I happen to find this particular shade of teal very soothing, and paired with the metallic cap, I say its a very attractive piece of work.
The problem with mascara is that it is one of those things which need to be used. Staring at the lovely packaging isn’t going to make my lashes look any better. So do you reckon the performance lives up to the packaging?