There are luxury brands and then, there are LUXURY brands. La Prairie falls into the latter category. The category talked about in hushed tones of awe, where the brand name is reverently whispered and not shouted in plush surroundings, and where local prices start at 4 digits. Its not something you can run out and say “I think I’ll give this a go” without thinking twice, or multiple times.
Yet, the brand just celebrated its 25th Anniversary last year in 2012 with its caviar standard of skincare. That’s 25 years of people using and supporting the brand, which says something, I’m sure.
In conjunction with its 25th Anniversary, Swiss luxury brand La Prairie introduced the Skin Caviar Liquid Lift Serum. This serum slots in to the already popular caviar range of skincare which is said to derive its skincare benefits from caviar – yes the sturgeon fish eggs so enjoyed by the rich and famous on little hors d’oeuvres that us mere mortals would only savour on the rare and wonderful occasion we choose to splurge on our food.
The serum is supposed to contain the highest quality caviar extract and as the name of the product implies, serves to “lift” the skin, firming and tightening and leaving skin feeling smoother. In the picture above, you will notice that the serum is a milky white emulsion. But it doesn’t come that way. What comes in the bottle is “golden caviar” 😉