We are all very familiar with Jo Malone London fragrances by now. It went from being a bit of a niche and cult brand, to one that is now fairly mainstream. But did you know that the lady who created the brand no longer helms it?

After Jo Malone sold her brand to the Estee Lauder Group, she later set up a new little brand – Jo Loves.

I got into Jo Malone London perfumes a little late, as compared to many other fans. There are scents I love from the brand, but there are also popular scents that I can’t identify with. It took me a while to find one that I love, but find it I did in the end.

With Jo Loves, despite never smelling them before, it was a little easier, and I find them a little familiar.

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