I suppose you could say I’m late to trying Dr. Jart+, which is known to be a Korean skincare brand. But did you know that it’s presently owned by the Estee Lauder Group of Companies? 😀

I remember when, back in the day, they were well regarded for their BB Cream and sheet masks. A friend gave me some samples of the BB Cream to try, which I did find very impressive, but never got around to buying or using. Ditto their skincare. It was always there, on the edge of my consciousness, but never really making its way into my shopping basket and onto my vanity.

I think it’s because it arrived on the cusp of the K-beauty wave, and a lot of K-beauty was very affordable. Dr. Jart wasn’t what I’d call ‘affordable’, so I did overlook it.

All that changed with the iconic Dr. Jart Ceramidin Cream recently.

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