I had a go at the Shiseido White Lucent Intensive Spot Targeting Serum last year, that promised to get to work on pigmentation in 14 days tops. Well I took them at their word and put them to the test but really only could attest to some minimal effects within the 14 days. I eventually finished up the bottle, and I will say that regular use does offer generally brighter, more even skintone, but the persistent pigment spots remain.
This year, Shiseido ups things by telling you to expect results in 10 days vs 14. Wow!
The packaging remains the same. The sturdy plastic bottle with its iridescent purple tones that is present in the White Lucent range. The name remains the same too… bar one small detail. The + sign. In 2012, Shiseido brings the White Lucent Intensive Spot Targeting Serum +