I’m a little tardy with this one, but if you have been to Parkson stores, you may have noticed a new skincare brand. Or maybe you haven’t noticed :P I don’t go to Parkson stores much but when I was at Parkson Pavilion recently, I did see the pale pink Aupres counter from afar.
This new brand is Aupres – A cosmetics brand with a French name, under Japanese cosmetics giant Shiseido, and before appearing in Malaysia, sold only in China. How’s that for international? Its not sold in Japan, I’m told but then, neither was ZA Cosmetics until very recently :) Aupres apparently means “next to you” or “close to you” in French but we’ll need one of our resident French speakers to confirm this one ;)
It is quite a comprehensive brand, with 5 major skincare ranges to suit most if not all skin types, and a rather wide range of makeup products as well. Some of the makeup palettes reminded me a lot of a range Shiseido used to carry, but was discontinued. I’ll tell you about it when I show you the image, and you can tell me if you remember the brand Inoui ID ;)
I must say that from a general overview at the press launch a couple of months ago, I was impressed most with the prices. The prices of the skincare are quite affordable, and start from RM45. Yes, RM45. Its a face wash, but still, think about the last time you stepped into a department store and managed to pick up a face wash for RM45. Go on, take your time… ;) The priciest item is RM275 so that isn’t exactly bank breaking territory either. This will just serve as a quick overview and introduction to the brand. I haven’t tried anything from it yet but I will quite soon and when I do, you’ll know ;)