A few years ago when Korean skincare and k-beauty took the world by storm, the 14-step routine suddenly became popular and the gold standard. Lotions! Essence! Creams! Layer them on! The more the merrier!
A few years later, someone decided that putting lotion or essence on their skin 7 times was a good thing. And everyone was doing it!
Is it surprising therefore that, as with all demonstrations of excess, people would then turn torwards the minimal?
I was prompted to think about this, when a friend sent me an article about what is known as “the Skincare Diet”. And truth be told, I had a good laugh over it 😛