PB Says: Early this month, I despatched guest writer Juan to the exclusive media launch of the L’Oreal Youth Code Pre-Essence in Malaysia. Youth Code is a range of skincare I have been watching and waiting to enter our local market and now they are here! Well, starting with Pre-Essence anyway, and I’m told the rest of the range will follow. Its got huge raves overseas and I’m curious to see how it will fare. Let’s see what Juan’s report says.
Few things that first caught my eye when L’oreal Paris launched the Youth Code Pre-Essence recently:
1. Their tagline – Have You Cracked The Code of Youth
2. The word, “Prodigious” on the box. Like, whoa…
The tagline is something they would have to creatively come up with, with the many many products in the market that promise youthful appearance of the skin, bla bla bla. So, how does one know which one they should get? Could it be the pricing? This one’s priced at RM109 per bottle. Pretty steep for a drugstore brand, don’t you think? What will make you buy it? Does the tagline appeal strong enough to you to warrant a purchase or do you need more testimony to its efficacy?
Well, at first glance, it just looks like any other anti-aging product.
At second glance, you might just take the droplet and apply the serum onto your hand.
Now, this product is branded as a pre-essence, which means that it needs to be applied before your usual serum. Apparently, it claims that from its 10-year gene research, the product helps your skin absorb the nutrients and benefits of your usual serum.
Sounds like many other serum-ey products in the market, right? But the ‘gene research’ sounded just like its more high-end sister, Lancome Genifique. But let’s not go there because unlike its sister, this one’s much less painful to the wallet 😉
Would you get a “pre-essence”, though?