Hands up if you’ve heard of REN Skincare.
Hands up if you haven’t *raises hands sheepishly* Yes I confess I knew nothing about REN when I was approached by the brand recently. I’d come across some products from time to time on various foreign blogs but I used to think REN was an acronym for something. Turns out REN is a word that actually means “clean” in Swedish. A bit of a strange choice for a skincare brand from the UK but it embodies the brand philosophy perfectly.
REN Skincare is a new skincare line (since 1999) that is free from unfriendly synthetic materials e.g. petrochemicals, sulfate detergents, synthetic colours, animal ingredients and parabens. In addition, REN products do not contain potential irritants including: glycols and diglycols (such as propylene glycol), PEG’s, PPGs, urea, D.E.A, T.E.A, aliphatic alcohols/hydrocarbons, phthalates, fumarates, amines, alkanolamines, synthetic AHAs/BHAs, polyacrylamide, metacrylate, elastomer, poloxamer, styrene, vinyl, polyquaternium, synthetic chelating agents, nylon, nitriles, nitrates, nitrosamine releasers, bromates, fluor, aluminum and alumina. I know… a lot of that went whoosh! over your head… just as it did mine initially until I paid a bit more attention 🙂
Hence the name REN-“clean”. It uses the latest hi-tech bio actives to extract the most potent and sophisticated natural extracts and above all, smell lovely! The stars think so too, counting amongst others Kate Moss, Uma Thurman, Kate Winslett, Jude Law (!) and Sting (!) as fans.