Where I live, we often get sales and promotions on all sorts of goods almost all year round. Barring luxury goods which go on sale only about twice a year, most everywhere else goes on sale very often. I often tell people that if they’re waiting to buy something, wait a few weeks and they might just get it at a discount. Having many religious and cultural festivals helps too. Great for the consumer! 😀
But I’ve also noticed that despite the almost year round sales and discounts, the shopping season intensifies somewhere around November all the way through January. Part of the reason is the year end school holidays, and then it’s Christmas and then Chinese New Year so it’s a solid 3 months of shopping, deals and discounts. On top of all this, I see Black Friday and Cyber Monday deals flying all over the place and bombarding my inbox (nevermind that I’m not even based in the USA) and this starts in October!
But this year, I got to wondering – do you feel compelled to shop more at the year end? Do you think you get better discounts? Or maybe for beauty shopping, it’s all the gift sets that get you whipping your wallet out?