Ever since I changed my shampoo to some strange brand that according to my hairdresser does not require a conditioner, I have not been using one. It doesn’t kill my hair or dry it out unduly so I was not too fussed. However, a few months ago I was given a L’oreal Elseve Damage Care hair mask and so I decided to test it out.
The L’oreal Elseve Damage Care Deep Repairing Mask comes in a bright yellow tub that cheers up my bathroom to no end. The paste is white and thick and chockful of silicones so it is slippery! It also has a strong sweet scent that was cloying initially.
You can read about this product on the Malaysian website (link) or in English, on the UK website (link). For some reason, in the UK Elseve is known as Elvive. L’oreal does this a lot – naming the same thing different names in different countries which confuses us all to no end. I know not why except maybe its to do with how a name or item is perceived in each country.
The concept behind the Elseve Damage Care series is to repair damaged hair with a replica of hair’s natural ceramides. The hair mask is designed to intensify this hair repair and promises to leave your hair soft and silky.
But does it?
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