Here, add this item to the list of “Things you didn’t know existed or needed till you have it” because that’s how I felt about the Benjabelle Brush Tree. I saw this sprout (sprout! Tree!) online a few years ago and as I always always do, I sniffed, turned my nose up at what I figured was yet another gimmick to make people waste money, and swore up and down that drying my brushes flat was the way to go. I’m often too sceptical for my own good.
Alright, the difficulty to get hold of it played a major role. It cost a lot to ship to Malaysia from the USA and I soon promptly forgot about it. However, a friend and entrepreneur, Romana of MyMakeupOrganizer brought this into the country last year and rekindled my interest, so I picked one up. I told myself it was to assuage my curiosity and I still kept my sceptic hat on.
But sceptical as I am, I cannot deny that the Benjabelle Brush Tree is a very clever little contraption that deserves its accolades.