Sheet masks are still having their day in the sun and if anything, I see them becoming even more mainstream and popular. What’s there not to love? They’re convenient, and you notice immediate results. Everything anyone wants in a skincare product.
So, with the slew of very affordable sheet masks available in the market, what makes The Body Shop Youth Concentrate Sheet Mask stand out from the crowd?
The Body Shop Youth Concentrate Sheet Mask
Basically, it isn’t rocket science.
The Body Shop Youth Concentrate Sheet Mask is an individually packed sheet mask in a sealed foil pack. The tissue mask is saturated with the Drops of Youth Youth Concentrate, edelweiss, criste marine and sea holly plant stem cells.
It is vegan, and 99% of the ingredients are of natural origin.
It promises to deliver instant hydration to your skin and just after 15 minutes, your skin should look fresher, bouncier and healthier.
To be fair though, that’s what every sheet mask promises. More hydrated skin.
Noteworthy: Biodegradable sheet mask
But what really makes The Body Shop Youth Concentrate Sheet Mask noteworthy is really the actual tissue mask itself.
A big problem with the rise of sheet masks is the amount of waste generated with each use. I’d addressed the issue in the past, and also talked about why I’m not big on using sheet masks anymore.
RELATED READING: I think sheet masks are like fast food. Know why? READ HERE
Sheet masks are single-use products, and usually come individually packed, for ease of use. This convenience is what sells the product. I confess to being as susceptible as the next consumer, as I do tend to bring a sheet mask or two when I travel. Hey, it’s convenient! Please don’t judge 😛
The Body Shop seeks to address this issue of waste, by making a biodegradable sheet mask. The mask is made with cellulose fibre, derived from renewably sourced wood pulp that’s 100% biodegradable in compost.
It will take 42 days to disintegrate and not continue to hang around polluting the Earth. Please note however, that I have not tested this in practice. I don’t have a compost heap – if you have one and are able to put this claim to the test, please update me 😛
I do think this a noble gesture on the part of The Body Shop. However, it is to be noted that we still need to deal with the foil pack it comes packed in. That isn’t biodegradable, and might have to be something to think about.
The sheet mask feels like a typical cellulose-type paper texture. It is quite thick, and very well saturated with product. It fits well, although it can be a little drippy.
TIP: For a fun treat on a hot day, chill the mask in the fridge before applying to skin. It helps cool down your skin even as it hydrates
Ultimately, yes, it does hydrate the skin. 15 minutes later, or even up to half an hour later (It doesn’t dry out as quickly as I thought it might) when you remove the mask, your skin feels cool, plumped and hydrated.
It is my personal theory that the effect of cooling down the skin, and delivery of the intense hydration is what gives it the sought-after ‘glow’.
It feels comfortable, and delivers a quick fix of hydration to your skin. You’d use this perhaps while on holiday, or before a big night or event. But due to the rather steep price-tag, this will be more of a treat than a treatment.
Oh and I have to mention the scent. I find it highly scented and I personally do not find it pleasant. However, I notice that not many people mention it so I’d put it down to something personal. You can’t smell it anyway, as the pack is sealed, so manage that expectation.
Ultimately however, my theory has always been that a mask is only as good as the frequency in which you use it. If you use one for the occasional treat just before a big event, then the sheet mask will give you that with minimum fuss.
But if you want something that does something MORE for your skin, that you are able to use more regularly, then save your money, and go with a leave-on or rinse-off mask. It will ultimately serve you better.
IN A NUTSHELL
The Body Shop Youth Concentrate Sheet Mask is a single-use sheet mask infused with the Drops of Youth Youth Concentrate. It offers instant hydration which is nice when you want a quick fix. What is a standout feature of this product is that the sheet mask is biodegradable, degrading within 42 days when composted. This is an effort by The Body Shop to ensure that their product does not continue to pollute the Earth. As a product, I think it’s a decent sheet mask. It does what it says, and if it does biodegrade, then that’s a positive step forward. However, it is a little too expensive for regular use, which I feel defeats its purpose as a skin treatment product.
Delivers an almost instant boost of hydration to skin
Cooling and pleasant to use
Thick mask texture holds the product well and adheres to skin well
Skin feels hydrated and comfortable after use
Sheet mask is biodegradable
WHO WILL LIKE THIS: Anyone who enjoys using a sheet mask for hydration, Anyone who wants to use a sheet mask that potentially not pollute the Earth as much
PRICE: RM29 | £5 | US$6 each
WHERE TO BUY: The Body Shop stores and online
This is the ingredients list for The Body Shop Youth Concentrate Sheet Mask if you’re interested.
Ingredients: Aqua / Water / Eau, Glycerin, Alcohol Denat., Propanediol, Fagus Sylvatica Bud Extract, Sodium Hyaluronate, Benzyl Alcohol, Salicylic Acid, Sodium Hydroxide, Parfum / Fragrance, Adenosine, Linalool, Crithmum Maritimum Extract, Orbignya Oleifera Seed Oil, Citronellol, Malva Sylvestris Flower Extract / Mallow Flower Extract, Benzoic Acid, Sorbic Acid, Citric Acid, Limonene, Eryngium Maritimum Extract, Sodium Benzoate, Potassium Sorbate, Leontopodium Alpinum Callus Culture Extract, Xanthan Gum
Have you tried this TBS Youth Concentrate Sheet Mask? Is it something you might try?
I don’t use sheet masks anymore, but was reminded of how convenient it was to pop this on, on a tired evening, and just relax for 15 minutes. Just enough time to not get fidgety LOL!
Disclosure: Featured service was a media trial by the brand for consideration. Our commitment is to honesty and fairness. For review guidelines please read the disclaimer.