I don’t know about you, but for me, I feel like 2017 has started to fizzle out a bit. It feels rather like a defective firework. All whizzbang at first, and suddenly fizzling out in a rather embarrassing manner. My 2017 seems to be slinking off, its tail between its legs, as we approach the new year. It makes a good change from it kicking me in my rear the past two years! LOL!
I tend to get a little pensive at this time of year, as most people do. We get a little reflective about how we feel the year has gone by, and we are a little apprehensive of what’s to come. On balance, 2017 has been quite a year for me, as I’m sure it has been for you 🙂
On the blogging front, I seem to have finally found my groove again. I’d been battling an on-again, off-again love-hate relationship with my blog and the blogging world at large for the past 3 years. The blogging world has changed a lot in the past 3 years, and not all that change has sat well with me.
Blogging itself seems to be waning. The rise of other social media platforms, notably Instagram and YouTube, seems to sound the death knell for writing. This is something I had been battling, and it is something I hear a lot and see for myself.
Not only is the dearth of writing and reading a concern, but the inundation of advertorials and sponsored (paid for) content has caused the general public to cast a wary eye over online content. I don’t blame anyone because we are all complicit in this. Readers want lively, beautiful and original content. But the creators of this content need to feed themselves. Our voracious consumption of social media, and our adulation of people we only see online has created this perfect environment for sponsored content to grow and thrive. I too have written the occasional sponsored content, as I’m sure you have noticed, as I declare the sponsorship up front. But I make sure it is for brands and products I am confident to stand behind.
I however, confess to being more than a little disillusioned with the scene and I am not alone. Many long-time bloggers have cited this disillusionment as their reason for shutting down their blogs, or for pivoting and delving into other subject matters.
Yet, I couldn’t give this up. MWS had become more than just a blog about beauty writings for me, it was my sounding board, and my home on the internet, where I could sit on my soapbox (standing is hard on the old knees and back) and talk or rant or throw questions into the ether; hoping someone out there shouts back a response.
And that’s YOU! 🙂 I say this often, but I don’t say it enough. I have your comments and your presence to thank, to keep going and plodding along. It helps me to know that someone reads what I’m writing, and that you talk back to me. I don’t mind if anyone disagrees with my views, as long as they do so in a civilized manner, and for the most part, MWS readers are 🙂
So, in 2017, I took back control of my blog and I opted to blog as I see fit even if it might rub some people the wrong way.
- To criticize what I felt was wrong even if it was against a brand I have an affinity towards
- To pontificate against the increased obsession with hoarding makeup and skincare spurred by Instagram “shelfies”
- To dig and pick at a brand for their silence despite withdrawing a product from circulation (which I’ll hereafter call #kiehlsgate 😀 )
- To talk about my experiences and to highlight problems I perceive with local cosmetics
- To strip the glamour and to tell you to always be true to yourself in your pursuit of beauty
While I enjoy trying out new products and reviewing them, there is so much more about beauty and beyond that needs talking about, than just the newest and latest beauty product to hit the shelves. I try to slip in something weekly, to break the monotony and to ensure that MWS is NOT just another beauty blog 🙂
So this year, after 2 very tumultuous years, I finally decided that my blog was where I belonged. And I celebrated my 10 years blogging milestone in a major fashion, because it also was an affirmation to myself for lasting this long in what is a tank full of sharks LOL 😀 I’d like to think I mind my own business. I’m not recognizable, I’m not famous, and I don’t have much of a fashion sense. What I am, is a beauty junkie, just like most of you 🙂
On a personal note, much of the tumult that plagued me in the past few years is still there. It surfaces from time to time, leaving a bitter taste in my mouth, rather like heartburn. I then descend into the pit of self-pity and wallow like a warthog in mud for a while. But I am thankful for friends who somehow instinctively know when something is wrong and send me an encouraging note to lift me; and for family whose antics drive me mad sometimes, but keeps me busy. I can’t keep pets right now (if I do, it’d be a dog – I know the beauty blogging world seems to be inundated with cat lovers, but I’m sorry, I can’t stand cats 😛 ) but little kids (who don’t belong to you) are the next best thing to cuddle up with 😀
So, that’s my 2017 done and dusted. Some ups – placing in the Top 3 for a regional writing contest (not blogging nor beauty related) was a personal highlight; some downs. 2 major losses – my grandmother early in the year and Fiona, a blogging friend, later in the year.
I don’t know what 2018 will bring. But I hope it will be a good year for us all, with fewer downs than ups and more smiles than tears.
Happy New Year, friends and thank you for staying with me through this year 🙂