If there’s one aspect of makeup evolution that I have welcomed with open arms, it is the evolution of base makeup, or foundation. I stayed away from using liquid foundation for many years until fairly recently, due to its texture – thick and cakey. Sheer foundation was quite unheard of back in the day – why use a sheer foundation? You might as well not wear makeup. Makeup was to be seen.
Now, we have moved on, thankfully!
With the evolution of base makeup, I’ve also noticed how cosmetics brands are positioning their foundation or base makeup, as a skincare-hybrid product. Because it goes on all over your face, almost like a moisturiser or skincare product, companies are now infusing their foundations with all sorts of skincare benefits. It started out with sunscreen (many foundations now boast a pretty high SPF) and most recently, brands are now infusing their bases with serum and skincare benefits. It may not be reflected in the name, but it’ll be there, as one of the selling points of the foundation.
I got to talking with a beauty editor recently about this, when she asked me what I thought about skincare serum in foundation, and whether it was sufficient, or if there were any benefits to be derived from it. That was interesting. I never quite thought about it before! 😀