Buy enough makeup or skincare and chances are, you never ever have to buy a makeup bag/pouch. Hands up whoever agrees with me LOL! 😀 I don’t know how it is overseas, but here, GWP (Gifts with Purchase) are common and a common GWP is a fancy makeup pouch. Heaven knows, I’ve collected, given away and used so many free makeup pouches in my time. It came to the point that I’d actually decline a free makeup pouch because I have a cupboard full of them!
Yet quite recently, I bought one.
I blame my friend Xin, who texted me one evening with her dilemma as to whether to buy this adorable makeup pouch she discovered at Muji.

It’s quite unassuming isn’t it? So we texted back and forth, she sent me a bunch of photos and eventually the clincher came – “It’s on 30% discount” so I said “Ok, buy me one and let’s see what it does!” I’m suggestible that way 😀
But there was a reason I wanted it, and when I took it home during the Chinese New Year break recently, I discovered just what a nifty little thing it is. Yes, emphasis on little, because it isn’t very big is it? As you see in the picture, it sits in the palm of my hand quite comfortably and it barely takes up any space, yet it’s like Mary Poppin’s bag in there – it fits a ton!
Ok, here’s the reason that Xin and I were sold on this Muji makeup pouch.
The pouch zips up to a small handy, compact size that tapers up the top. However, the magic happens when you unzip it, because the reinforced frame along the zip area of the pouch folds open wide, so the pouch stands on your dresser like a little box.

And best of all, it opens up so wide, you can see everything in there from the top! If you’ve ever had to dig around your makeup pouch you’d know that the struggle is real. With this one, I can see everything in there and because the top opens so wide, it’s easy to take things out without disturbing the packing equilibrium.
You know that packing equilibrium right? It’s when you pack all your items nicely into your pouch, making sure everything fits and slots into place; and then you realise you’ve packed your foundation right at the bottom, and that happens to be the first thing you need. So you pull it out, and disturb the equilibrium and the pouch never zips shut again.
This didn’t happen this time! 😀
So, what do we know about this Muji pouch? We know that it’s small (10 x 15 x 9.5cm) and that it’s a squishy polyester material, and that it has a few side pockets there that can potentially hold a lipstick or hair pin or two. We know that it zips up fairly compact, and that it opens up wide and stands up comfortably like a box on your dresser.
But how much does it hold? Here’s what I fit in there, which I will also use to show you what I brought on a short trip out of town.

Here’s everything that fit into that small wonder Muji pouch:-
- My HG foundation by Lunasol – it’s light, it gives lovely coverage, it survives heat and sweat and it makes you look good for hours. Oh and the bottle is also compact.
- The RMK face powder because it comes with its own brush and because it’s a wonderful setting powder that I use a lot of
- Chanel Poesie eyeshadow quad because it’s perfect for an understated day look or also buildable for a smokier look. I only ended up using it very lightly. I often wonder why I ever bother bringing eye makeup when I travel because I rarely end up using it.
- Blush in Tom Ford Frantic Pink for a gentle flush of pink to the cheeks.
- Eyeliner, because I don’t wear mascara so I need an eyeliner to define my eyes.
- ZA Ever Brows Eyebrow pencil because it’s cheap and good and it’s ok if it gets broken/lost because it’s cheap
- A selection of makeup brushes for face, cheeks and eyes
- Estee Lauder Pure Color lipstick in Envious – a very festival appropriate creamy red that is absolutely lovely!
That’s quite a lot to fit into a small pouch isn’t it? But it was more than enough to last me a few days and even if I were away for a week, this would quite easily tide me over. In fact, I could just live with this. (So, why do I have a whole crazy collection again? Gosh, this does make me rethink things 😛 )
Put everything back into the pouch, zip it up and it is just a bit taller than a lipstick. I could fit a few more things in there, I’m sure. A lighter lipstick so I can switch looks, another eyeshadow palette maybe?

So if you ever spot this little pouch in your Muji store, and aren’t the sort who’d pack 2 blushes, 3 bronzers, 5 makeup palettes, 4 lipsticks, 3 glosses, 2 foundations etc … just in case… consider picking it up. If it’s on sale, even better! 🙂
Do you buy makeup pouches or do you just use whatever freebie GWP pouch you have?
I wouldn’t say this is terribly cheap, since we can get these pouches for free, but it’s not bank breaking and the design is excellent. This has also probably been the first makeup pouch I’ve bought ever! But it’s one of the best buys I’ve ever had so it’s worth every penny 🙂
Paris B
Muji Polyester Wide-Mouth Pouch Product No: 4547315820023 Price: RM36.90 | US$12.95 | €11.95 Availability: Muji stores
i didn’t buy pouch .. either got it from PWP or my travelling .. business class amenity kits from airlines (mostly MAS, of course – latest, they are using TUMI pouch and saudia using Ferragamo pouch) . ended up with so many pouches which i use for chargers, cables, make up, skincare etc .. nowadays, instead of taking pouch during PWP, i negotiated for additional samples from products that works on me … hihihi …
Lucky you to get the amenity kits from business class, Iza! 😀 I’ve seen some of them and they’re really nice! No need to buy at all 😀
Love the wide open top. That’s something I never considered that would help me with taking out and putting back my makeup and accessing it when I am doing my face. I mostly use GWP cosmetics bags esp if they look nice but I’ve to say that I bought a large Cath Kidston pouch to hold skincare and other beauty items in my check-luggage and I love it. I think GWP bags tend to be on the small to modest size range but someone like me needs a LARGE one 😉
Oh yes, GWP bags are nice, but really I think most of them aren’t really that practical. I’ve got a teeny tiny one that fits 1 lipstick. What the heck am I supposed to do with it?! 😛
I went to bought one after I’ve read ur review. Haha!! I like the way u describe it as a “Marry Poppin” bag. Just Becoz we all watch the movie before and knew that Marry Poppin’s bag can fit a whole world in there! Haha!! I was impressed! But btw, I saw u had a blending brush which is not a travel size there, I guess I had one similar too, sigma E40, but I can’t seem to fit it in this pouch. How do u fit it in?
Hi! Glad you’re loving this pouch too -it’s magical right? As for the brush, it’s a Zoeva blending brush. I’m not sure if the length is the same, but it fits the length of the pouch. Just fitting though. Try angling it corner to corner otherwise but try not to squash the brush 🙂
Hrm, I should have one of these. Wonder what I did with it. I have a lot of those makeup pouches but nothing ever seems to fit right in them – this seems like a better option!