A few years ago, I attended the launch of the then brand new Lancome Genifique serum. It claimed to be able to activate the gene profile and basically activate your youth from within, and make skin (and therefore you) look younger while helping skin respond more quickly to external aggressors. While I had a very interesting insight into genes and gene therapy during the launch, and a fascinating experiment, I could not help feeling oh-so-sceptical. If this were indeed true, why isn’t this gene activator used in medical research instead of for cosmetics purposes?
Then a year or two later, the trickle-down effect led to the launch of L’Oreal Youth Code Pre-Essence on the same principles. A much more affordable option, Youth Code also talked about genes and their activation and that consumers could crack the code to younger looking skin. I remember receiving an invite to the launch for which a friend attended and reported back.
Well, I hope that as well as both products may have worked for you, you didn’t buy into the gene-cracking, youth-activating claims because as it turns out, they’re now found to be “deceptive and misleading”!
