Hot off the presses is this bit of news of a new bag design coming out from Coach, scheduled to be released in Fall. What this means for us here in this season-less country, is that we should expect to see this one pop up in stores from Oct/Nov 2013. It is a new design and a new addition to Coach’s permanent range.
They call it – The Borough.
I actually thought “The Borough” sounded very English, which is quite removed from Coach’s cosmopolitan, American vibe. Unlike some of the frills and flounces we’ve been seeing (The new designs now sport a very large tassel) The Borough looks almost… plain.
And yet, it is the plainness that drew me to it. I liked the sleek, clean lines, the quiet understated elegance, the city chic and the tiny logo. With The Borough, you wear the bag – the bag and brand doesn’t wear you. And I like that!